“Life is change. Growth is optional. Choose wisely”. William Somerset Maugham One of this month’s big news stories was about Kodak seeking Chapter 11 protection. I read the headline and thought “just another company that failed to adjust to the Internet”. Then as I read the article I learned that Steve Sasson of Kodak invented the digital camera in 1975 and sat on the technology fearful that it ... [More]

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I am looking forward to speaking to the Nexsure Users Group in Anaheim CA in March. Neilson Marketing Services’ CEO to Speak at XDimensional User Group CEO Larry Neilson is speaking at the Nexsure User Group on how insurance agents can capitalize on the paradigm shift taking place in insurance marketing, including using SEO, Internet Marketing, and Social Media Marketing, to capture leads and c... [More]

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Are you aware that you have the ability to enter approximately 255 characters in the subject line with no spaces for outlook.  For Google's Gmail you can enter 220 characters with no spaces.  Now I don't think any good marketing person in today's right mind would ever do this, but hey ya never know.  I recently had an email conversation with a very good client.  He emailed over... [More]

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You’ve heard of Flash Mobs if not click on the anchor text to see AT&T commercial in order to jog your memory. Well Cash Mobs are similar but they have a specific purpose….to improve cash flow at specific small businesses. The trend apparently started in Buffalo NY when a blogger,  Christopher Smith, wanted to use his blog to promote small businesses. His objective was to gather 100 peo... [More]

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  There is on-page content, the content that fills the pages of your website and there is off-page content, the content that fills your blog, press releases and articles that are submitted to other websites and blogs. First let’s talk about on-page content. Just a few years ago, search engines could be fooled into believing your site was useful as long as you regularly published keyword-... [More]

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Driving traffic to your website is the first step in a multi-step process. Once you drive the traffic and capture a lead, nurturing leads from inquiry to client is the key to ROI. Leads cost money and picking the low hanging fruit is simply not a good long term strategy. It happens to all of us. We buy leads, work the hot hot ones to a quick close and leave the rest to rot like old fruit. The iron... [More]

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I'll give you a hint: It's the month when most of us are searching the most! Perhaps you've heard it's "coming", and maybe you've already heard songs for the holiday that lands during this non-insurance-marketing month. [More]

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The big search engines continue to change their algorithms to include more social media indicators like reviews and comments.  Increasingly businesses are becoming more sophisticated in their on-line marketing approach. The big question remains, how to integrate the various on-line modalities. How do you develop a strategy to deliver a cogent and consistent marketing message using email, soci... [More]

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When the economy is good, we all tend to be great sales people. Sales come pretty easy, at least relative to the way the come now. Between the soft market and the economic crisis of 2008 we have all been challenged a bit at maintaining revenue and if we have been able to maintain revenue, it’s been difficult to do so while preserving margins. It just stands to reason that when times are good it’s ... [More]

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That is the new term in Google Analytics for logged-in Google user’s search results. If you have implemented an internet marketing strategy, using Google Analytics, to track your keyword activity then you’re going to want to know about this. Last week Google released yet another algorithm update that changes how search activity is recorded. If you are logged into your Google account y... [More]

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