Neilson Marketing has achieved new ways of providing solutions to support our clients’ sales and marketing efforts. As technological changes have left many agents, MGAs, carriers, and vendors lost on what to do,  and we have not wasted anytime in figuring out how to best get them involved in the digital space.

Although this soft market has been persistent, also understand how the insurance industry is dynamic in terms of market shifts. So, how do you leverage technology to generate leads in a soft market with declining profits?  How do you build a customer count as you prepare for the next hard market?

To go without digital marketing tools puts you at a disadvantage when it comes to gaining new leads in a soft market. To respond to this, we have created a digital marketing system that will provide horsepower to your marketing initiatives at a low cost.

Agency Tsunami 2.0, our digital marketing software, offers:

  • Leads Management
    • Activity & Follow Up Reminders
    • 12 Month Graphical Retrospective of Web Submissions
    • Most Recent Web Lead Submission Details
    • 90 Day Organic Visitor Data
    • Weekly Keyword Ranking Tracking
    • Recent Phone Calls Archive with Listen & Replay Options
    • 12 Month Graphical Retrospective of Web Calls
  • Drip Marketing
    • Drip Email System that is easy to use and catered to your marketing needs.
    • Broadcast Email Capabilities – broadcasts to thousands of recipients
  • Self-Marketing Tools
    • Grow : Social Marketing Tool.
      • Grow manages your visibility, outreach, and reputation across various social media platforms, and it allows you to distribute your content all with a click button.

Agency Tsunami by Neilson Marketing Services offers an integrated digital marketing system that will help take your marketing efforts to the next level. What are you waiting for? Connect with us today at www.neilsonmarketing.com or call us at (800)736-9741.

The term content strategy became a part of the marketing lexicon in 2009. In those days, the concept was novel, yet vague. Now, in 2016, we have grown so accustomed to the deluge of information and content that it is difficult to remember when the term was little heard and rarely understood. The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

Instant, quality content is the future of marketing. The marketing materials that you use,  be it podcasts, videos, or blog posts, are crucial for engaging with customers. In order to attract more business through your content, the following must be in sync for it to work:

  • SEO:  Search engines such as Google and Bing reward businesses that consistently publish quality content.
  • Social Media: Content marketing on social platforms can foster engagement and expand your reach, improve communication between businesses and consumers, and establish your brand as an authoritative voice.
  • Website Design: Having a dynamic, responsive website is crucial to content distribution. Technology is steadily intermixing with our mobile-lifestyles, making the consumption of content instant and habitual. If your website is not adaptive or responsive, this could hurt your overall ranking on various search engines.

As you seek to incorporate these digital tools into your business strategy, keep in mind that specific platforms are also changing. It is vital for you to keep up to date on where and when to share your blog post. Keeping the following in mind:

  1. Time and Frequency of Post

What is the sweet spot for social media posts? How do you find this out? Trial and error. Only way to do it is to try several different times a day.

Keep in mind that every industry is different. Consider your starting point from informed guesses, and then track the data. This will help determine what your audience responds to.

  1. The Function and Look of Your Content

How your content is laid out, from an aesthetic and functional point of view, informs visitors on your brand. Everything from call-to-action form to a responsive design will help generate leads or conversions through an intuitive process.

  1. The Incentive of Your Content

What incentive do visitors have for reading your blogs or listening to your podcast? When a visitor comes on to your website, do they find what they are looking for? There are many ways to incentivize your audience for long-term loyalty. By offering discounts, free webinars or free books, you can foster brand loyalty with your customers. Don’t just focus on the bottom-line- focus on creating sustained brand loyalty through your content.

Agency Tsunami has over 20 years of experience building, managing and delivering quality marketing media and excellent customer care. We offer a fully integrated marketing strategy customized for you that incorporates an effective online user experience designed to convert leads and position you ahead of the competition. We implement robust and ethical SEO practices to drive relevant traffic and leverage the way businesses and consumers 

In the digital world, we have witnessed a Content Boom take place throughout the last decade. Vlogs, podcasts, and content articles are among the few examples of what many businesses today are using to reach their audience. Among the many different emerging tools available, there are four primary ones that help drive traffic to your website: blogging, social media, e-mail newsletter, and SEO. To begin our new blogging series Driving Traffic, we will be taking a look at how blogging can help benefit your business.

Blogs turn your website into a place where visitors come back to find new content.  According to an article on AdPushup, 80% of daily blog traffic consists of new visitors. This means that 8 out of 10 website visitors are landing on a site for the first time through a blog post. Without new content, your website is no different than a business card, contributing little value to your brand.

So, what are the benefits of blogging? How does releasing content benefit a company? Here are two ways blogging benefits your website:

Establishes your Authority in your Industry

Having an authoritative voice in your industry, to some, might seem like a weak metric for financial success. After all, people buy results, not features.  However, the most successful blogs answer common questions their leads or customers have. Think about how a blog post can be used as a sales tool. For example, if a lead finds an answer to their question through a blog post written by your agency, they’re likely to come into the process trusting what you have to say.

The aim of a blog post is to create two things: desire and trust.  Not only does a blog post give you an opportunity to expand your brand, but it helps build trust between you and your leads. Without those two ingredients, you will not see a return on investment. Blogs allow you to create opportunities to establish yourself as an expert in your field, allowing you to share industry-related insights.

Improves Search Engine Traffic

When a blog post gets distributed, it becomes one more indexed page on your site. In other words, it becomes one more opportunity for your site to show up on search engines through organic searches. Keep in mind that search engines deliver your content to interested users. Publishing quality content means you’re providing content worth linking to and sharing. In turn, this helps search engines recognize the value of your site, which in turn helps improve your ranking.

At Agency Tsunami, we turn your website into a lead-generator. Our team will construct the SEO foundation your firm needs to successfully maximize your brand’s online presence and support your strategy to increase your book of business and expand your footprint in niche markets by driving traffic to your site. Intrigued? Let’s talk. See why Agents, MGAs, and Insurers love Agency Tsunami.

Quick Note: Mobilegeddon is a name given by web developers to Google’s algorithm update back in April 2015. This update gave priority to websites that were responsive to mobile devices.

Apri 21st, 2015 – it began as a seemingly normal spring day. It unfolded as it always had, bright and promising, with many unsuspecting websites carrying about their normal tasks. Their static coding seemed to still generate leads. Mobilegeddon, what a hoax!  Things are working! Why fix what isn’t broken?

Though things appeared to be normal, something had changed.  Google changed its algorithm, giving priority to websites that were responsive to mobile devices. Due to this shift, Google users performing a search are first shown websites that are responsive to non-desktop devices.

So you might still be thinking, “Okay, what is the big deal?”

Google is, by far, the most used search engine. Compared to other search engines, such as Bing or Yahoo, Google averages about 3.5 billion searches per day and 1.2 trillion searches per year. According to an article by Search Engine Land, Google has acquired about two-thirds of organic searches, as compared to Bing that has only acquired about one-third. Furthermore, consider the fact that 60% of mobile traffic is now being done through a mobile device. This growing number, according to analysts, appears to not be slowing down either, especially when you consider the smart device habits of post-Baby Boomer generations.

The digital landscape is changing, however, is your current website meeting the constantly evolving standards of search engines, such as Google or Bing? According to Google a mobile-friendly site must do the following:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable, without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

In order to verify if your website is meeting these standards, here are a few helpful tools:

Agency Tsunami has over 20 years of experience building, managing and delivering quality marketing media and excellent customer care. Our web designers and developers will build a professional website that blends form and function, presents the best of your brand, and converts visitors into leads. What are you waiting for? Let’s take your website to the next level.

Building a website is similar to constructing a building.  Much like how architects work with construction developers to build spaces, graphic designers work with coders to build websites.  From blueprint to a final product, each element requires an attention to nuance that can greatly impact not only the aesthetic of a space but its very structure. The sensibility of a website is similar to that of an architectural piece. A visionary graphic designer works with a web developer to create a user experience that is beautiful, sustainable, and intuitive. Unlike a building, a website can be automated to engage prospects 24 hours a day, 7 days a week, 365 days a year.

However, you might not be convinced that you need a website or that it needs an upgrade. When you hear keywords like responsive design or intuitive interface, you might be left to wonder: Do I really need a new website?

The Symptoms of a Bad Website

You might need a new website if:

  1. You miss prospective leads because of your website’s user experience.
  2. Your business model has changed and the website does not embody that change.
  3. Users of your site can’t view your work on the website or are trying to find information.
  4. Your website is not responsive and still using Flash, chances are it is outdated.
  5. Your website has a poor content management system.
  6. Your website loads slowly and images are not adapting to the proper screen size.

Website Revamping: Upgrading Your Technical and Aesthetic Build

Your new website should fulfill the following requirements for today’s technical standards:

  1. Responsive design. Your website must be optimized for smart or desktop devices.
  2. Content management system (CMS). Use a CMS tool that enables you or someone in your agency to manage website content.
  3. Avoid Plugin Installations. Don’t use proprietary tools that require plugin installations to view your website. (For example, Flash.)
  4. Search engine optimization (SEO). Make sure your website is SEO compliant. This usually takes time and precision depending on your business’ objectives.

(A way to expedite the search engine ranking process is by hiring an SEO specialist.  Make sure the company you’ve selected to work on your website has a proven record in responding to client’s needs.)

Assessing the Scope of Work

To assess the scope of work ahead and the intent of your website, ask yourself these following questions:

  1. What are my business goals?
  2. Can I identify the issues with my website, both aesthetically and technically?
  3. Who is making the decisions on the design and technical build?
  4. What are my brand values?
  5. Do I have login information to the existing website?  (Website hosting, domain registrar and content management system.)
  6. What digital assets or copy do I have that showcases my agency?

Agency Tsunami has over 20 years of experience building, managing and delivering quality marketing media and excellent customer care. We offer a fully integrated marketing strategy customized for you that incorporates an effective online user experience designed to convert leads and position you ahead of the competition. We implement robust and ethical SEO practices to drive relevant traffic and leverage the way businesses and consumers communicate with one another.