In the digital world, we have witnessed a Content Boom take place throughout the last decade. Vlogs, podcasts, and content articles are among the few examples of what many businesses today are using to reach their audience. Among the many different emerging tools available, there are four primary ones that help drive traffic to your website: blogging, social media, e-mail newsletter, and SEO. To begin our new blogging series Driving Traffic, we will be taking a look at how blogging can help benefit your business.
Blogs turn your website into a place where visitors come back to find new content. According to an article on AdPushup, 80% of daily blog traffic consists of new visitors. This means that 8 out of 10 website visitors are landing on a site for the first time through a blog post. Without new content, your website is no different than a business card, contributing little value to your brand.
So, what are the benefits of blogging? How does releasing content benefit a company? Here are two ways blogging benefits your website:
Establishes your Authority in your Industry
Having an authoritative voice in your industry, to some, might seem like a weak metric for financial success. After all, people buy results, not features. However, the most successful blogs answer common questions their leads or customers have. Think about how a blog post can be used as a sales tool. For example, if a lead finds an answer to their question through a blog post written by your agency, they’re likely to come into the process trusting what you have to say.
The aim of a blog post is to create two things: desire and trust. Not only does a blog post give you an opportunity to expand your brand, but it helps build trust between you and your leads. Without those two ingredients, you will not see a return on investment. Blogs allow you to create opportunities to establish yourself as an expert in your field, allowing you to share industry-related insights.
Improves Search Engine Traffic
When a blog post gets distributed, it becomes one more indexed page on your site. In other words, it becomes one more opportunity for your site to show up on search engines through organic searches. Keep in mind that search engines deliver your content to interested users. Publishing quality content means you’re providing content worth linking to and sharing. In turn, this helps search engines recognize the value of your site, which in turn helps improve your ranking.
At Agency Tsunami, we turn your website into a lead-generator. Our team will construct the SEO foundation your firm needs to successfully maximize your brand’s online presence and support your strategy to increase your book of business and expand your footprint in niche markets by driving traffic to your site. Intrigued? Let’s talk. See why Agents, MGAs, and Insurers love Agency Tsunami.