by Larry Neilson
28. August 2010 22:35
Just last week I was mentioning that social networking had a long way to go to catch email marketing. I guess a long way to go could mean a week these days. The truth is I hadn’t considered real-time search. Real-time search, recently announced by Google incorporates social media postings into organic search results. How many times have you used a search engine to find an answer to a question, or ...
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by Larry Neilson
24. August 2010 19:42
A recent report by Econsultancy indicates social networks have a long way to go before they catch email in terms of marketing effectiveness. Econsultancy completed a sample of 1,400 surveys and found that only 63% of consumers use social networking sites and that most of them had not yet friended/liked/become a fan of a company on-line. When asked their preferred method of contact 42% of consumers...
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by Larry Neilson
18. August 2010 21:30
B to B Magazine and Business.com recently conducted a survey of 464 b-to-b marketers to determine how they are using social media in conjunction with search and to see if there is a measurable impact one has on the other. The survey basically confirmed what a lot of you already suspect. We are all spending a lot more on Internet marketing and not surprisingly 29% of marketers plan to spend mo...
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by Larry Neilson
17. August 2010 21:05
I was out of town on vacation for a week at my son’s wedding. Back in the office today and will posting this week.
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by Larry Neilson
6. August 2010 01:17
About six weeks ago I told you we were changing our name and launching a new web site. Well it happened just a couple of days ago. Please visit Neilson Marketing Services Our new site is intuitive, easy to navigate and much faster than our last site. We have also optimized the site for key terms related to the products and services we sell. In the week since we launched our inquiries have increase...
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by Larry Neilson
31. July 2010 23:15
I hear about fear of insurance being perceived as a commodity. There is an on-going challenge to differentiating yourself from competitors whom prospects know represent the same, or similar insurance programs. While we don’t sell insurance, we have the same problem selling insurance telemarketing and list services to agents and brokers. To some degree we all sell commodities, or at least perceived...
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by Larry Neilson
29. July 2010 01:24
Internet Marketing is new and exciting to many of us in the insurance business. There seems to be a lot of pent up demand for SEO to the point where it sometimes feels like there’s a land rush happening and I’m driving a three-wheeled wagon. Just this morning I had a senior executive at a large regional agency ask me if I thought some of the things we were doing, content-based SEO, web site lead-c...
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by Larry Neilson
24. July 2010 23:04
I hear a lot of agency principals talking about hunkering down, waiting for the storm to pass, coming out when the coast is clear. I get it. All of these colloquialisms point one thing…It’s really tough out there right now. Between the interminable soft market and the volatile economy premium leakage is between 25% and 40% and when you throw in a dash of normal attrition you can see it will requir...
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by Larry Neilson
23. July 2010 23:46
Lately, I’ve been speaking to a lot of insurance professionals about blogs, search engine optimization, search engine marketing, and social networking and a question came up about blogging. Which is more important frequency, or content quality? I have been taught that frequency of posting is critical to SEO because the more you post and submit the more links will created and that helps...
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by Larry Neilson
21. July 2010 23:27
In a recent interview Andrew Goodman of Page Zero Media said organic search and all of the optimization efforts directed toward organic search could soon become obsolete. He sited a Microsoft study of thousands of websites, equally optimized for organic and paid search, that showed 60 percent of revenue across thousands of sites was driven by paid clicks versus 40 percent for organic. He als...
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