The term content strategy became a part of the marketing lexicon in 2009. In those days, the concept was novel, yet vague. Now, in 2016, we have grown so accustomed to the deluge of information and content that it is difficult to remember when the term was little heard and rarely understood. The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

Instant, quality content is the future of marketing. The marketing materials that you use,  be it podcasts, videos, or blog posts, are crucial for engaging with customers. In order to attract more business through your content, the following must be in sync for it to work:

  • SEO:  Search engines such as Google and Bing reward businesses that consistently publish quality content.
  • Social Media: Content marketing on social platforms can foster engagement and expand your reach, improve communication between businesses and consumers, and establish your brand as an authoritative voice.
  • Website Design: Having a dynamic, responsive website is crucial to content distribution. Technology is steadily intermixing with our mobile-lifestyles, making the consumption of content instant and habitual. If your website is not adaptive or responsive, this could hurt your overall ranking on various search engines.

As you seek to incorporate these digital tools into your business strategy, keep in mind that specific platforms are also changing. It is vital for you to keep up to date on where and when to share your blog post. Keeping the following in mind:

  1. Time and Frequency of Post

What is the sweet spot for social media posts? How do you find this out? Trial and error. Only way to do it is to try several different times a day.

Keep in mind that every industry is different. Consider your starting point from informed guesses, and then track the data. This will help determine what your audience responds to.

  1. The Function and Look of Your Content

How your content is laid out, from an aesthetic and functional point of view, informs visitors on your brand. Everything from call-to-action form to a responsive design will help generate leads or conversions through an intuitive process.

  1. The Incentive of Your Content

What incentive do visitors have for reading your blogs or listening to your podcast? When a visitor comes on to your website, do they find what they are looking for? There are many ways to incentivize your audience for long-term loyalty. By offering discounts, free webinars or free books, you can foster brand loyalty with your customers. Don’t just focus on the bottom-line- focus on creating sustained brand loyalty through your content.

Agency Tsunami has over 20 years of experience building, managing and delivering quality marketing media and excellent customer care. We offer a fully integrated marketing strategy customized for you that incorporates an effective online user experience designed to convert leads and position you ahead of the competition. We implement robust and ethical SEO practices to drive relevant traffic and leverage the way businesses and consumers 

Quick Note: Mobilegeddon is a name given by web developers to Google’s algorithm update back in April 2015. This update gave priority to websites that were responsive to mobile devices.

Apri 21st, 2015 – it began as a seemingly normal spring day. It unfolded as it always had, bright and promising, with many unsuspecting websites carrying about their normal tasks. Their static coding seemed to still generate leads. Mobilegeddon, what a hoax!  Things are working! Why fix what isn’t broken?

Though things appeared to be normal, something had changed.  Google changed its algorithm, giving priority to websites that were responsive to mobile devices. Due to this shift, Google users performing a search are first shown websites that are responsive to non-desktop devices.

So you might still be thinking, “Okay, what is the big deal?”

Google is, by far, the most used search engine. Compared to other search engines, such as Bing or Yahoo, Google averages about 3.5 billion searches per day and 1.2 trillion searches per year. According to an article by Search Engine Land, Google has acquired about two-thirds of organic searches, as compared to Bing that has only acquired about one-third. Furthermore, consider the fact that 60% of mobile traffic is now being done through a mobile device. This growing number, according to analysts, appears to not be slowing down either, especially when you consider the smart device habits of post-Baby Boomer generations.

The digital landscape is changing, however, is your current website meeting the constantly evolving standards of search engines, such as Google or Bing? According to Google a mobile-friendly site must do the following:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable, without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

In order to verify if your website is meeting these standards, here are a few helpful tools:

Agency Tsunami has over 20 years of experience building, managing and delivering quality marketing media and excellent customer care. Our web designers and developers will build a professional website that blends form and function, presents the best of your brand, and converts visitors into leads. What are you waiting for? Let’s take your website to the next level.

Proven Subject Copy for Email Marketing

The most challenging part of email marketing is writing subject lines that intrigue people to want to open your emails. How many times do we receive marketing emails and never open them? We all know the answer to that question, and it’s because the subject lines just don’t speak to our needs.

If you use email marketing or are contemplating its use.  Think how can I write an effective email subject line that will make the recipient open your email? Here are 5 guidelines that may assist your marketing team: Read More