Larry Neilson

Insurance Marketing Insights

With more than 35 years in the Property/Casualty insurance industry under his belt, Larry Neilson founded Neilson Marketing Services in 1988, setting the standard in P/C outbound...

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Web Design Is Important, But Content Remains King

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“I love your website!”

“Oh, thanks. What do you like about the websites you see? Is it the color, the images, the navigation, or the content?”

When asked, nine out of ten people won’t say it was the content. After all,...

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Web Design Is Important, But Content Remains King

“I love your website!”

“Oh, thanks. What do you like about the websites you see? Is it the color, the...

Read More

We Change the Way You Connect

Neilson Marketing has achieved new ways of providing solutions to support our clients’ sales and marketing efforts. As technological...

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Driving Traffic: Unleashing Your Content Strategy

The term content strategy became a part of the marketing lexicon in 2009. In those days, the concept was...

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Driving Traffic: The Benefits of Blogging

In the digital world, we have witnessed a content boom take place throughout the last decade. In order to...

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Surviving the Post-Mobilegeddon World

Quick Note: Mobilegeddon is a name given by web developers to Google’s algorithm update back in April 2015. This...

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Symptoms of a Bad Website

Building a website is similar to constructing a building.  Much like how architects work with construction developers to build...

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15 Tips for Building an Insurance Agency Website

When done correctly, your insurance agency website can be the most powerful marketing tool you’ve got. In a survey...

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Check Out This Email Design!

I am sensitive to the fact that most of you would rather know what time it is than how...

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Anatomy of a Strong Marketing Blog Post

When it comes to blogging and content generation, everyone has their own technique. However, there are a few things...

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Your Insurance Website Isn’t Ready for 2015’s Trends

I’ll cut to the chase: Your audience is changing, regulations are shifting in weird ways, and markets are softening. The...

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5 Ways to Generate Exceptional Meta Descriptions

It’s a well-accepted fact that meta descriptions, or rather the short paragraphs that web users see in their Google...

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