With nearly 30 years in the insurance industry under his belt, Larry Neilson has helped this sector evolve in sales and marketing, and data development, management and implementation. As CEO and co-founder of Neilson Marketing Services (formerly NMSDATA) and ProgramBusiness.com, Larry has taken the areas of Property/Casualty outbound telemarketing, market research, data mining, and, Read More
In the digital world, we have witnessed a Content Boom take place throughout the last decade. Vlogs, podcasts, and content articles are among the few examples of what many businesses today are using to reach their audience. Among the many different emerging tools available, there are four primary ones that help drive traffic to your website: blogging, social media, e-mail newsletter, and SEO. To begin our new blogging series Driving Traffic, we will be taking a look at how blogging can help benefit your business.
Blogs turn your website into a place where visitors come back to find new content. According to an article on AdPushup, 80% of daily blog traffic consists of new visitors. This means that 8 out of 10 website visitors are landing on a site for the first time through a blog post. Without new content, your website is no different than a business card, contributing little value to your brand.
So, what are the benefits of blogging? How does releasing content benefit a company? Here are two ways blogging benefits your website:
Establishes your Authority in your Industry
Having an authoritative voice in your industry, to some, might seem like a weak metric for financial success. After all, people buy results, not features. However, the most successful blogs answer common questions their leads or customers have. Think about how a blog post can be used as a sales tool. For example, if a lead finds an answer to their question through a blog post written by your agency, they’re likely to come into the process trusting what you have to say.
The aim of a blog post is to create two things: desire and trust. Not only does a blog post give you an opportunity to expand your brand, but it helps build trust between you and your leads. Without those two ingredients, you will not see a return on investment. Blogs allow you to create opportunities to establish yourself as an expert in your field, allowing you to share industry-related insights.
Improves Search Engine Traffic
When a blog post gets distributed, it becomes one more indexed page on your site. In other words, it becomes one more opportunity for your site to show up on search engines through organic searches. Keep in mind that search engines deliver your content to interested users. Publishing quality content means you’re providing content worth linking to and sharing. In turn, this helps search engines recognize the value of your site, which in turn helps improve your ranking.
At Agency Tsunami, we turn your website into a lead-generator. Our team will construct the SEO foundation your firm needs to successfully maximize your brand’s online presence and support your strategy to increase your book of business and expand your footprint in niche markets by driving traffic to your site. Intrigued? Let’s talk. See why Agents, MGAs, and Insurers love Agency Tsunami.
Quick Note: Mobilegeddon is a name given by web developers to Google’s algorithm update back in April 2015. This update gave priority to websites that were responsive to mobile devices.
Apri 21st, 2015 – it began as a seemingly normal spring day. It unfolded as it always had, bright and promising, with many unsuspecting websites carrying about their normal tasks. Their static coding seemed to still generate leads. Mobilegeddon, what a hoax! Things are working! Why fix what isn’t broken?
Though things appeared to be normal, something had changed. Google changed its algorithm, giving priority to websites that were responsive to mobile devices. Due to this shift, Google users performing a search are first shown websites that are responsive to non-desktop devices.
So you might still be thinking, “Okay, what is the big deal?”
Google is, by far, the most used search engine. Compared to other search engines, such as Bing or Yahoo, Google averages about 3.5 billion searches per day and 1.2 trillion searches per year. According to an article by Search Engine Land, Google has acquired about two-thirds of organic searches, as compared to Bing that has only acquired about one-third. Furthermore, consider the fact that 60% of mobile traffic is now being done through a mobile device. This growing number, according to analysts, appears to not be slowing down either, especially when you consider the smart device habits of post-Baby Boomer generations.
The digital landscape is changing, however, is your current website meeting the constantly evolving standards of search engines, such as Google or Bing? According to Google a mobile-friendly site must do the following:
In order to verify if your website is meeting these standards, here are a few helpful tools:
Agency Tsunami has over 20 years of experience building, managing and delivering quality marketing media and excellent customer care. Our web designers and developers will build a professional website that blends form and function, presents the best of your brand, and converts visitors into leads. What are you waiting for? Let’s take your website to the next level.
Building a website is similar to constructing a building. Much like how architects work with construction developers to build spaces, graphic designers work with coders to build websites. From blueprint to a final product, each element requires an attention to nuance that can greatly impact not only the aesthetic of a space but its very structure. The sensibility of a website is similar to that of an architectural piece. A visionary graphic designer works with a web developer to create a user experience that is beautiful, sustainable, and intuitive. Unlike a building, a website can be automated to engage prospects 24 hours a day, 7 days a week, 365 days a year.
However, you might not be convinced that you need a website or that it needs an upgrade. When you hear keywords like responsive design or intuitive interface, you might be left to wonder: Do I really need a new website?
The Symptoms of a Bad Website
You might need a new website if:
Website Revamping: Upgrading Your Technical and Aesthetic Build
Your new website should fulfill the following requirements for today’s technical standards:
(A way to expedite the search engine ranking process is by hiring an SEO specialist. Make sure the company you’ve selected to work on your website has a proven record in responding to client’s needs.)
Assessing the Scope of Work
To assess the scope of work ahead and the intent of your website, ask yourself these following questions:
Agency Tsunami has over 20 years of experience building, managing and delivering quality marketing media and excellent customer care. We offer a fully integrated marketing strategy customized for you that incorporates an effective online user experience designed to convert leads and position you ahead of the competition. We implement robust and ethical SEO practices to drive relevant traffic and leverage the way businesses and consumers communicate with one another.