Contacts contacts contacts. Here are the numbers from the old McGraw Hill study. Ay least McGraw Hill gets credit for it. I have also seen it accredited to the National Association of Sales Executives. Whoever wrote it seems pretty accurate as far as my experience is concerned. [More]

If you enjoyed this post, make sure you subscribe to my RSS feed!

About a year ago I noticed a palpable shift in marketing spending from traditional or analog efforts like telemarketing to the Internet. A study from the Interactive Advertising Bureau audited by PricewaterhouseCoopers confirmed this. The study says that Internet ad revenue went from $8.2 billion in 2000 to $22.7 billion in last year. The study went on to say that search spending (adwords, Reach Local, etc.) totaled $109 million in 2000 and is now $12.3 billion which is 49% of all Internet marketing. Talk about a paradigm shift. What this means to you is that now is the time to stake your organic search claim. [More]

If you enjoyed this post, make sure you subscribe to my RSS feed!

As I mentioned in an earlier blog, on a scale of 10 a list has the weight of around 7 in determining the outcome of a marketing campaign. Don’t skimp on the list. The cheapest list is not always the best solution. Here is how we recommend buying data. [More]

If you enjoyed this post, make sure you subscribe to my RSS feed!

Cold calling is the dreaded by most salespeople. I have spent most of my life cold calling and I don’t really mind it at all but I recently read a Reuters article That compared cold calling to a root canal, which I found quite humorous. Here are some quick tips on making cold calls. [More]

If you enjoyed this post, make sure you subscribe to my RSS feed!

Our new sites for programbusiness.com and Neilson Marketing Services will be up in a week or so. We embarked on this aggressive project as a result of wanting to show through example with our own sites what can be done with the latest in technology in terms of marketing. We met with a friend of mine who was helping us design our new Internet Marketing product for agents to re-design programbusiness.com as a more viable marketing tool for MGAs, wholesalers and carriers. Chad, who in addition to being a friend, built the websites for CBS, Clear Channel, and ABC radio. [More]

If you enjoyed this post, make sure you subscribe to my RSS feed!

Hello my name is Larry Neilson and I am the CEO of NMSDATA and Programbusiness.com soon to be known as Neilson Marketing Services. This is my first attempt at blogging so bear with me as I try to figure out how to offer valuable sales and marketing tips and opinions on insurance and financial services news. [More]

If you enjoyed this post, make sure you subscribe to my RSS feed!