Just last week I was mentioning that social networking had a long way to go to catch email marketing. I guess a long way to go could mean a week these days. The truth is I hadn’t considered real-time search. Real-time search, recently announced by Google incorporates social media postings into organic search results. How many times have you used a search engine to find an answer to a question, or get an update on a current event, only to be disappointed to find your answers (search results) contained outdated information. for example try to find the status of a new drug the FDA is evaluating, or the next time there is a fire, or flood try to filter the old flood and fire postings from the new. [More]

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A recent report by Econsultancy indicates social networks have a long way to go before they catch email in terms of marketing effectiveness. Econsultancy completed a sample of 1,400 surveys and found that only 63% of consumers use social networking sites and that most of them had not yet friended/liked/become a fan of a company on-line. [More]

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B to B Magazine and Business.com recently conducted a survey of 464 b-to-b marketers to determine how they are using social media in conjunction with search and to see if there is a measurable impact one has on the other. The survey basically confirmed what a lot of you already suspect. [More]

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I was out of town on vacation for a week [More]

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About six weeks ago I told you we were changing our name and launching a new web site. Well it happened just a couple of days ago. Please visit Neilson Marketing Services Our new site is intuitive, easy to navigate and much faster than our last site. We have also optimized the site for key terms related to the products and services we sell. In the week since we launched our inquiries have increased from two per week, to two per day. It’s amazing what happens when people can actually find you. Like many business owners I was under the impression that we knew our market and that the people with whom we wanted to do business knew us. Nothing was further from the truth. Well, I got my wake up call from a good friend who told me what was wrong with my web sites. [More]

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