Afraid to Change; Why Brands Disappear

by Larry Neilson 19. January 2012 00:33
“Life is change. Growth is optional. Choose wisely”. William Somerset Maugham One of this month’s big news stories was about Kodak seeking Chapter 11 protection. I read the headline and thought “just another company that failed to adjust to the Internet”. Then as I read the article I learned that Steve Sasson of Kodak invented the digital camera in 1975 and sat on the technology fearful that it ... [More]

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Nexsure Users Group

by Larry Neilson 13. January 2012 18:44
I am looking forward to speaking to the Nexsure Users Group in Anaheim CA in March. Neilson Marketing Services’ CEO to Speak at XDimensional User Group CEO Larry Neilson is speaking at the Nexsure User Group on how insurance agents can capitalize on the paradigm shift taking place in insurance marketing, including using SEO, Internet Marketing, and Social Media Marketing, to capture leads and c... [More]

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Email Subject Lines Common Mistakes

by Jeff Neilson 5. January 2012 23:07
Are you aware that you have the ability to enter approximately 255 characters in the subject line with no spaces for outlook.  For Google's Gmail you can enter 220 characters with no spaces.  Now I don't think any good marketing person in today's right mind would ever do this, but hey ya never know.  I recently had an email conversation with a very good client.  He emailed over... [More]

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Insurance Email Marketing

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