Content without a clear cut strategy is just content. There is much talk about content marketing and all the attributes and benefits associated with getting the word out on the Internet to promote your brand and, or, your products and services. There is no question that content drives traffic to your site and, when its done right, it establishes you as the authority and builds valuable links back to your site.
Links are the lifeblood of Internet marketing. Please don’t let anyone, with the latest new SEO gimmicks, tell you different. There are other supporting strategies that support SEO and contribute to ranking, but at the end of the day it’s still about links. Here are four ideas/secrets that will jump start your content marketing effort. Now is the time to get started on this. You can’t do it wrong. Getting started today and making a few mistakes is far better than not getting started at all.
1. Find your Specialty: you can’t be all things to all people. Determine what it is that you want to focus on and then become the leading expert on the subject.
2. Know your audience: Who are clients and what will they find interesting? Always write content with a purpose. The purpose of this article is to establish me as an expert in content marketing and to promote the content marketing page on my website. If the keyword you are trying to promote is auto-dealer insurance then you need to proved the auto dealers you are targeting with something that will help them and that they will find interesting. Within the body of the article you build a couple of links back to the relevant page on your website.
3. Quality, Quality, Quality: Today the sharpest arrow in your quiver is your content strategy. The higher the quality of your content the more likely it is that it will be shared. Gone are the bots and article submission programs that spin content and submit articles to hundreds of websites at once in order to build links and get your site ranked quickly. Writing high-quality, relevant articles and submitting them on guest blogs, or better yet, posting them to your own blog is a good way to get started. If you want to do something on a larger scale, higher a full-time marketing person who understands internet and social media marketing and who can write.
4. Don’t Hesitate to Outsource: Generating enough high-quality content can be a challenge when relying solely on in-house resources. Don’t be afraid to outsource content creation to supplement your in-house efforts, or outsource all it so that your can focus on your core competency.