Email Subject Lines Common Mistakes

by Jeff Neilson 5. January 2012 23:07
Are you aware that you have the ability to enter approximately 255 characters in the subject line with no spaces for outlook.  For Google's Gmail you can enter 220 characters with no spaces.  Now I don't think any good marketing person in today's right mind would ever do this, but hey ya never know.  I recently had an email conversation with a very good client.  He emailed over... [More]

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Insurance Email Marketing

Whats Panda got to with it?

by Jeff Neilson 13. April 2011 18:55
Did anyone read the article “Ranking in Google Now That Panda Has Gone Global” by Chris Crum of webpronews? Loved it! Our webmasters and publishers have gone to school on this qucikly for our clients.

Following the initial launch of the Panda update by Google, webpronews looked at ... [More]

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Optimization | Social Media Marketing

Email Marketing Etiquette 101

by Jeff Neilson 4. February 2011 22:45
Playing on words in the world of search I thought I would have some fun and separate email marketing into three groups: The White hat, The Grey hat and The Black hat. The “Black hats” are nutty insane spammers. These non-ethical types don’t care what kind of injury or harm they’re causing.  They send millions of pieces of spam each day. They’re wicked, and they f... [More]

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Insurance Email Marketing

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