Most companies think they do a pretty good job when it comes to servicing customers, especially when it’s the backbone of their business, as with insurance agencies. People get coverage at good prices and are generally happy. But they’re really happy when you respond to them quickly and get them the info they need or deliver on something they’re requesting. Some in your organizat... [More]

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In this week’s issue of ProgramBusiness.com’s Insurance Unplugged, we provided some tips on making your business blog relevant, authentic, and a must-read. One of the key ways is to share stories about customer experiences as they relate to your products and services. Let the story unfold as if you were telling it to someone in a relaxed environment. Our industry has so many wonderful ... [More]

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Yep, that’s right. A VP of Go. We have lots of VPs of No, but very few who say Go, which ends up muffling innovation, initiation, instigation, and promotes conformity and being stuck. If you look at all the successful companies around us, it’s that constant initiation, or what marketer and bestselling author Seth Godin calls, “poking the box”, that makes them consistently w... [More]

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Looking at footage online and on TV and seeing how practically the entire country (excluding the West Coast and Florida) has been buried in snow and hit by one storm after another, I thought, who in our industry is tweeting or blogging about the weather? How many insurance agents are serving as a resource in their community and providing advice to their customers during the harsh weather (or bef... [More]

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This morning I read an article from e-Marketer on where people go to get their news. Basically, it said that for the first time, young adults are changing the trend in terms of their source for news. Consumers ages 18 to 29 now say that the Internet is their primary source of national and international news, followed by television. For those between 30-49, the Internet follows television with news... [More]

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The other day I interviewed Karen Furtado of Strategy Meets Action (SMA) on the Top Ten Imperatives for Insurers in 2011 for an upcoming issue of Insurance Unplugged. The number-one driving force of most of these imperatives (based on insurer input) comes down to data and using it to understand markets, distribution, consumers, product delivery, intelligent underwriting, communication, and much more. And although data and analytics have always been seen as essential, they’re now a must. [More]

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