Larry Neilson

Insurance Marketing Insights

With more than 35 years in the Property/Casualty insurance industry under his belt, Larry Neilson founded Neilson Marketing Services in 1988, setting the standard in P/C outbound...

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How Insurance Agents Can Win in a Soft Market – Part 2

As we mentioned in part 1 of this post, telemarketing is a sales strategy being used by the most...

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How Insurance Agents Can Win in a Soft Market – Part 1

As many veterans of the insurance industry know, a soft market can lead to swift declines in prices as...

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Proven Subject Copy for Email Marketing

The most challenging part of email marketing is writing subject lines that intrigue people to want to open your...

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Effective Insurance Email Marketing

Effective Insurance Email Marketing
Have you heard that nobody reads marketing emails anymore, or that Google’s new segmented tabs...

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Email Subject Lines Common Mistakes

Are you aware that you have the ability to enter approximately 255 characters in the subject line with no...

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Whats Panda got to with it?

Did anyone read the article “Ranking in Google Now That Panda Has Gone Global” by Chris Crum of webpronews?...

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Email Marketing Etiquette 101

Playing on words in the world of search I thought I would have some fun and separate email marketing...

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