by Rachel Pradhan, Director of Marketing
18. November 2011 23:24
I'll give you a hint: It's the month when most of us are searching the most! Perhaps you've heard it's "coming", and maybe you've already heard songs for the holiday that lands during this non-insurance-marketing month.
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by Rachel Pradhan, Director of Marketing
13. June 2011 17:26
A new study shows that Facebook growth is slowing. If you're marketing in Social Media for your agency, should you be worried?
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by Rachel Pradhan, Director of Marketing
10. February 2011 17:08
Want to get some attention for your business and offer superior customer service? Simple: work 24 hours a day, 7 days a week - virtually.
The Manchester and London Luton airport is doing just that with two new holograms that explain what can and can not be taken through security (**Video Below**). Nicknamed "John" and "Julie", these 'employees' are always smiling and answering the airport's most ...
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by Rachel Pradhan, Director of Marketing
8. February 2011 16:25
Did you know there's a land rush going on the Internet? If not, you'll soon notice when you see domain names with extentions like .vegas or .sports. That's right - we may soon see the '.com' turn passé when we can get a domain name with a .insurance or a .ins.
How soon could we see this? ICANN, the organization that oversees the growth of the web, is now ready to offer these to the public ...
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by Rachel Pradhan, Director of Marketing
1. February 2011 18:04
Some people think that LinkedIn is not all that helpful, but that's because they post their resume and then leave it - expecting new clients and current customers to find them and connect. Like all marketing, it's not that easy.
Think of your LinkedIn profile as your business card. With a business card you probably took some time designing it, maybe even hiring a designer to help with choosing th...
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by Rachel Pradhan, Director of Marketing
12. January 2011 00:14
Ever wonder how a small insurance agency can use social media marketing to market their business? Linda Rey, with ReyInsurance.com, has been using social media marketing, such as Facebook, YouTube and Twitter to interact and network with other business owners and current customers. Watch our video interview ...
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by Rachel Pradhan, Director of Marketing
3. January 2011 21:11
What's the most successful PowerPoint presentation? What keeps audiences engaged? Great questions to ask yourself when creating your next presentation, and they're answered by a newly released survey on SlideShare.net - a presentation sharing website. Click to learn what you should do to keep audiences awake and excited to hear your next talk!
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by Rachel Pradhan, Director of Marketing
28. December 2010 00:19
This year we didn't just do the tried and true e-card, but went full out with a video greeting! It was a lot of fun, and we managed to pull it off in just a couple of hours. Thank you to everyone that helped us out! Click to view our 1 and 1/2 minute video!
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by Rachel Pradhan, Director of Marketing
29. November 2010 18:29
Twellow isn't new - it's been around well over a year - but many insurance companies and agents are still not on it. With being the major Twitter directory of people, over 30.5 million Twitter users have registered, it's one of the best ways for people to search for friends, family, and businesses they support. Twitter does have a 'People Search' function, yes, but it's not that great. Twellow's search directory, however, is very helpful - and you may find yourself already on it! We still recommend that you sign-up for Twellow, though, as you can add more of an extended profile (up to 2000 characters). This added space allows you to add keywords to better search you by.
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by Rachel Pradhan, Director of Marketing
23. November 2010 18:19
In optimization, the Home Page was the ‘sweet’ landing page for a long time – but that’s changed in recent years. Now with Google’s recent update it’s even more important to optimize every page of your website as a possible landing page.
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