Making It Real When Blogging

by Annie George 7. April 2011 16:03
In this week’s issue of ProgramBusiness.com’s Insurance Unplugged, we provided some tips on making your business blog relevant, authentic,... [More]

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Blog | Insurance Marketing | Insurance Websites

Video Greeting: Happy Holidays from Neilson Marketing and ProgramBusiness.com

by Rachel Pradhan, Director of Marketing 28. December 2010 00:19
This year we didn't just do the tried and true e-card, but went full out with a video greeting! It was a lot of fun, and we managed to pull it off in just a couple of hours. Thank you to everyone that helped us out! Click to view our 1 and 1/2 minute video! [More]

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Blog

What about Santa 2.0

by Larry Neilson 22. December 2010 23:35
I recently read an op-ed piece by Brian Campbell in the Wall Street Journal entitled Time for Santa 2.0. Brian states that kids are far too sophisticated for the Santa that you and I, and the generations before us, grew up with. I say, that's not true...(click to read more) [More]

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It’s All About the Data…and Using It

by Annie George 10. December 2010 19:24
The other day I interviewed Karen Furtado of Strategy Meets Action (SMA) on the Top Ten Imperatives for Insurers in 2011 for an upcoming issue of Insurance Unplugged. The number-one driving force of most of these imperatives (based on insurer input) comes down to data and using it to understand markets, distribution, consumers, product delivery, intelligent underwriting, communication, and much more. And although data and analytics have always been seen as essential, they’re now a must. [More]

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