I come across hundreds of eblasts every week, many of who are from our clients at http://programbusiness.com. One of the services we offer is email marketing for the insurance industry. I look at CTRs (Click Through Rate) for many of these eblasts and notice that some of them are not quite up to par. When clients ask me what they can do to increase their CTR, I always tell them to optimize their subject line. Yes, it's true, subject line isn't the only influencer of CTRs, [More]

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According to the 2009 Marketing Sherpa Email Benchmark Guide, 76% of consumers first view their email in the preview mode before deciding to engage in it further. This number also reflects the percentage of readers that use the horizontal preview mode rather than the vertical preview mode. Horizontal preview mode is where your emails are listed on the top and the preview window is at the bottom of your list of emails (as opposed to the right hand side of your Outlook Inbox). [More]

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