Local Search

by Larry Neilson 8. October 2011 23:29
Here is a great article on local search from the Daily SEO Blog. http://tiny.cc/ysyjy  This is a must-read article if you are in the process of, ... [More]

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Insurance Digital Marketing

Does Your Organization Have a Vice President of Go?

by Annie George 3. March 2011 20:15
Yep, that’s right. A VP of Go. We have lots of VPs of No, but very few who say Go, which ends up muffling innovation, initiation, instigation, a... [More]

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Technology: Customer Service & Attention Getter

by Rachel Pradhan, Director of Marketing 10. February 2011 17:08
Want to get some attention for your business and offer superior customer service? Simple: work 24 hours a day, 7 days a week - virtually. The Manches... [More]

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LinkedIn for Insurance Business

by Rachel Pradhan, Director of Marketing 1. February 2011 18:04
Some people think that LinkedIn is not all that helpful, but that's because they post their resume and then leave it - expecting new clients and curre... [More]

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Insurance Digital Marketing | Social Media Marketing

Social Media is a Game Changer

by Larry Neilson 29. January 2011 00:52
According to a recent BtoB Magazine survey, 78.5 percent of business marketers plan to significantly increase their online marketing budgets and 30 pe... [More]

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Insurance Digital Marketing

What’s a microsite?

by Larry Neilson 28. January 2011 01:16
I mentioned in an earlier blog that your website is the centerpiece of your internet marketing strategy. Once your fully optimized website is up it&rs... [More]

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Where Do You Get Your News?

by Annie George 13. January 2011 21:20
This morning I read an article from e-Marketer on where people go to get their news. Basically, it said that for the first time, young adults are chan... [More]

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Insurance Digital Marketing

Build a More Powerful Presentation

by Rachel Pradhan, Director of Marketing 3. January 2011 21:11
What's the most successful PowerPoint presentation? What keeps audiences engaged? Great questions to ask yourself when creating your next presentation, and they're answered by a newly released survey on SlideShare.net - a presentation sharing website. Click to learn what you should do to keep audiences awake and excited to hear your next talk! [More]

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It’s All About the Data…and Using It

by Annie George 10. December 2010 19:24
The other day I interviewed Karen Furtado of Strategy Meets Action (SMA) on the Top Ten Imperatives for Insurers in 2011 for an upcoming issue of Insurance Unplugged. The number-one driving force of most of these imperatives (based on insurer input) comes down to data and using it to understand markets, distribution, consumers, product delivery, intelligent underwriting, communication, and much more. And although data and analytics have always been seen as essential, they’re now a must. [More]

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