Are you aware that you have the ability to enter approximately 255 characters in the subject line with no spaces for outlook.  For Google's Gmail... [More]

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I come across hundreds of eblasts every week, many of who are from our clients at http://programbusiness.com. One of the services we offer is email marketing for the insurance industry. I look at CTRs (Click Through Rate) for many of these eblasts and notice that some of them are not quite up to par. When clients ask me what they can do to increase their CTR, I always tell them to optimize their subject line. Yes, it's true, subject line isn't the only influencer of CTRs, [More]

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Playing on words in the world of search I thought I would have some fun and separate email marketing into three groups: The White hat, The Grey hat an... [More]

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