by Rachel Pradhan, Director of Marketing
18. November 2011 23:24
I'll give you a hint: It's the month when most of us are searching the most! Perhaps you've heard it's "coming", and maybe you've already heard songs for the holiday that lands during this non-insurance-marketing month.
[More]If you enjoyed this post, make sure you subscribe to my RSS feed!
by nirzhar
16. August 2011 18:27
According to the 2009 Marketing Sherpa Email Benchmark Guide, 76% of consumers first view their email in the preview mode before deciding to engage in it further. This number also reflects the percentage of readers that use the horizontal preview mode rather than the vertical preview mode. Horizontal preview mode is where your emails are listed on the top and the preview window is at the bottom of your list of emails (as opposed to the right hand side of your Outlook Inbox).
[More]If you enjoyed this post, make sure you subscribe to my RSS feed!
by Rachel Pradhan, Director of Marketing
13. June 2011 17:26
A new study shows that Facebook growth is slowing. If you're marketing in Social Media for your agency, should you be worried?
[More]If you enjoyed this post, make sure you subscribe to my RSS feed!
by Annie George
7. April 2011 16:03
In this week’s issue of ProgramBusiness.com’s Insurance Unplugged, we provided some tips on making your business blog relevant, authentic,...
[More]If you enjoyed this post, make sure you subscribe to my RSS feed!
by Annie George
3. March 2011 20:15
Yep, that’s right. A VP of Go. We have lots of VPs of No, but very few who say Go, which ends up muffling innovation, initiation, instigation, a...
[More]If you enjoyed this post, make sure you subscribe to my RSS feed!
by Larry Neilson
28. January 2011 01:16
I mentioned in an earlier blog that your website is the centerpiece of your internet marketing strategy. Once your fully optimized website is up it&rs...
[More]If you enjoyed this post, make sure you subscribe to my RSS feed!
by Rachel Pradhan, Director of Marketing
12. January 2011 00:14
Ever wonder how a small insurance agency can use social media marketing to market their business? Linda Rey, with ReyInsurance.com, has been using social media marketing, such as Facebook, YouTube and Twitter to interact and network with other business owners and current customers. Watch our video interview ...
[More]If you enjoyed this post, make sure you subscribe to my RSS feed!
by Rachel Pradhan, Director of Marketing
3. January 2011 21:11
What's the most successful PowerPoint presentation? What keeps audiences engaged? Great questions to ask yourself when creating your next presentation, and they're answered by a newly released survey on SlideShare.net - a presentation sharing website. Click to learn what you should do to keep audiences awake and excited to hear your next talk!
[More]If you enjoyed this post, make sure you subscribe to my RSS feed!
by Annie George
10. December 2010 19:24
The other day I interviewed Karen Furtado of Strategy Meets Action (SMA) on the Top Ten Imperatives for Insurers in 2011 for an upcoming issue of Insurance Unplugged. The number-one driving force of most of these imperatives (based on insurer input) comes down to data and using it to understand markets, distribution, consumers, product delivery, intelligent underwriting, communication, and much more. And although data and analytics have always been seen as essential, they’re now a must.
[More]If you enjoyed this post, make sure you subscribe to my RSS feed!
by Rachel Pradhan, Director of Marketing
22. November 2010 18:28
If you’re just starting with optimizing your website, the first step is selecting proper keywords. However, there is one setting in Google Keyword Tool that can help you determine the most targeted keywords for your insurance company: Broad, Phrase and Exact Match targeting options in the Google Keyword Tool.
[More]If you enjoyed this post, make sure you subscribe to my RSS feed!
Subscribe