According to the 2009 Marketing Sherpa Email Benchmark Guide, 76% of consumers first view their email in the preview mode before deciding to engage in it further. This number also reflects the percentage of readers that use the horizontal preview mode rather than the vertical preview mode. Horizontal preview mode is where your emails are listed on the top and the preview window is at the bottom of your list of emails (as opposed to the right hand side of your Outlook Inbox). [More]

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A new study shows that Facebook growth is slowing. If you're marketing in Social Media for your agency, should you be worried? [More]

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Did anyone read the article “Ranking in Google Now That Panda Has Gone Global” by Chris Crum of webpronews? Loved it! Our webmasters and publishers have gone to school on this qucikly for our clients.

Following the initial launch of the Panda update by Google, webpronews looked at ... [More]

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I mentioned in an earlier blog that your website is the centerpiece of your internet marketing strategy. Once your fully optimized website is up it&rs... [More]

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In optimization, the Home Page was the ‘sweet’ landing page for a long time – but that’s changed in recent years. Now with Google’s recent update it’s even more important to optimize every page of your website as a possible landing page. [More]

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If you’re just starting with optimizing your website, the first step is selecting proper keywords. However, there is one setting in Google Keyword Tool that can help you determine the most targeted keywords for your insurance company: Broad, Phrase and Exact Match targeting options in the Google Keyword Tool. [More]

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