Larry Neilson

Insurance Marketing Insights

With more than 35 years in the Property/Casualty insurance industry under his belt, Larry Neilson founded Neilson Marketing Services in 1988, setting the standard in P/C outbound...

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Surviving the Post-Mobilegeddon World

Quick Note: Mobilegeddon is a name given by web developers to Google’s algorithm update back in April 2015. This...

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Your Insurance Website Isn’t Ready for 2015’s Trends

I’ll cut to the chase: Your audience is changing, regulations are shifting in weird ways, and markets are softening. The...

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Insurance Marketing: Optimizing Your CTA

Think of all the times you signed up for something online. Maybe it was an email newsletter or online...

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The Importance of an Effective Insurance Marketing Website – Part 2

By Larry Neilson, CEO, Neilson Marketing Services

As I stated in part 1 of this blog post, there are a...

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The Importance of an Effective Insurance Website – Part 1

By Larry Neilson, CEO, Neilson Marketing Services

There are, on many occasions, insurance clients we hear from that feel their...

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How Do Smart Phones and Tablets Apply To Your Business?

If you think for a minute that smart phones and tablets don’t apply to your business;
I read an...

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Tired of SEO Scare em and Save em Tactics?

I just received my 14th SEO email for the day with latest scare em and save em sales tactics...

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3 Reasons Authorship Matters

“By Larry Neilson”

By now, some of you are asking yourselves, what is authorship? Great question. For this purpose we...

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Reports Show Facebook Slowing – What Does That Mean For Agencies?

In July of this year we saw Facebook climb to over 500 million mark, and is estimated to reach...

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Making It Real When Blogging

In this week’s issue of ProgramBusiness.com’s Insurance Unplugged, we provided some tips on making your business blog relevant, authentic,...

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