I read a terrific article on common grammatical errors in Website Magazine. Grammatical errors are easy to make and this article points to some that are fairly common. Copy is an extremely important part of the insurance internet marketing equation. Not only do you want to make sure your copy is error free, you also want to make sure it is written to the targeted persona you set in your plan. If y... [More]

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The last time we talked about strategy and a clear understanding of what you want out of your insurance website. Many of us have preconceived notions about what works and what doesn’t work in terms of management and marketing. Most of our notions are based on experience. Telemarketing works; emails are intrusive; I don’t like direct mail; ad infinitum. Before you decide on your Internet market... [More]

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There are two reasons people come to the internet. They either want to solve a problem or be entertained. In order to solve a problem, you need to provide an obvious solution in order to take the pain away. A fast solution to their problem. When you go to Google and look for a solution you usually find it quickly. The reason is Google is designed to solve problems and take the pain away. Your webs... [More]

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Keywords are what drives search results. Google, Bing and all of the other search engines are directories as well as search engines. They collect and organize data so that those of us who are using their respective search interfaces can easily locate an answer or solution. Keywords or key-search-terms or phrases are the key to finding an accurate answer. Hence the name. It’s important to not... [More]

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There is a lot of activity around Search Engine Optimization and Social Media Marketing, and I know how frustrating it is to drop everything you’re doing to learn about a marketing modality that barely existed ten years ago. Sometimes it feels as if the whole world is shouting YOU MUST BLOG AND POST TO TWITTER AND BUILD A NEW WEB SITE…OR ELSE! Taking the plunge was very meaningful for me. We went... [More]

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“Life is change. Growth is optional. Choose wisely”. William Somerset Maugham One of this month’s big news stories was about Kodak seeking Chapter 11 protection. I read the headline and thought “just another company that failed to adjust to the Internet”. Then as I read the article I learned that Steve Sasson of Kodak invented the digital camera in 1975 and sat on the technology fearful that it ... [More]

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I am looking forward to speaking to the Nexsure Users Group in Anaheim CA in March. Neilson Marketing Services’ CEO to Speak at XDimensional User Group CEO Larry Neilson is speaking at the Nexsure User Group on how insurance agents can capitalize on the paradigm shift taking place in insurance marketing, including using SEO, Internet Marketing, and Social Media Marketing, to capture leads and c... [More]

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Are you aware that you have the ability to enter approximately 255 characters in the subject line with no spaces for outlook.  For Google's Gmail you can enter 220 characters with no spaces.  Now I don't think any good marketing person in today's right mind would ever do this, but hey ya never know.  I recently had an email conversation with a very good client.  He emailed over... [More]

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You’ve heard of Flash Mobs if not click on the anchor text to see AT&T commercial in order to jog your memory. Well Cash Mobs are similar but they have a specific purpose….to improve cash flow at specific small businesses. The trend apparently started in Buffalo NY when a blogger,  Christopher Smith, wanted to use his blog to promote small businesses. His objective was to gather 100 peo... [More]

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  There is on-page content, the content that fills the pages of your website and there is off-page content, the content that fills your blog, press releases and articles that are submitted to other websites and blogs. First let’s talk about on-page content. Just a few years ago, search engines could be fooled into believing your site was useful as long as you regularly published keyword-... [More]

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