Have you seen Google Instant Preview?

If you have been putting off redesigning your site, it might be time to reevaluate priorities. Just for clarification, Google Instant Previews is the little magnifying glass to the right of the search result. Once you click on it viola you get a first look at the actual page and you know what they say about first impressions.


The idea behind the feature is to facilitate a better user experience by allowing us to preview a site without have to click through and wait for the site to load to see if the result was relevant. It’s really too early too tell what the impact of this feature will be but you should know it’s there and be watching to see how insurance buyers use it, or if they use it at all.

Check the pages on your site to make sure they render properly in preview because, if people do start to use this feature, not rendering will impact conversion rates. Besides, aren’t we always the last ones to know something on our site doesn’t work? If you have a really cool Flash program running on your home page, guess what? It won’t render in preview. Do a couple a searches for terms you think people might use to find the insurance programs you offer and see who comes up and what their previews look like and what you need to do to beat them. Remember the two campers who were startled by a bear approaching their camp. The one camper stopped to put his sneakers and his partner pointed out that he wasn’t going to outrun that bear, to which the sneaker donning camper replied, “I don’t have to outrun the bear, I just have to outrun you.

Hope this helps. Internet marketing has reinvigorated our business partly because it’s new and partly because it’s so dynamic. Let me know if Google Instant Preview has altered your view of how soon you need to update your web site.