Our Authors

Larry Neilson

With more than 35 years in the Property/Casualty insurance industry under his belt, Larry Neilson founded Neilson Marketing Services in 1988, setting the standard in P/C outbound insurance telemarketing. Neilson Marketing continues to be the leading source for B2B insurance data and lead generation and, over the years, has delivered the latest in sales and marketing, data development, digital strategies, SEO, email marketing, and social media marketing to both retail and wholesale entities in the industry with its Agency Tsunami division. Agency Tsunami provides firms with SEO, monetized websites, social media marketing, email marketing and drip marketing campaigns, and much more.

Larry is also CEO of ProgramBusiness.com, a robust platform that connects wholesalers, MGAs/MGUs, program administrators and carriers with independent agents looking to place business.

He is a frequent speaker on digital marketing at many trade and marketing associations and insurance company seminars, conferences, and conventions.

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Jeff Neilson

Co-founder of Neilson Marketing Services (formerly NMSDATA) and ProgramBusiness.com, Jeff has more than 25 years of experience in the insurance industry putting his expertise to work for P/C agencies, MGAs/MGUs, Wholesalers, S&L Brokers, and Program Administrators nationwide. With Neilson Marketing, he has implemented the gold standard in insurance telemarketing for more than 5,000+ agencies, brokerages, and companies across North America with customized, targeted lists, qualified leads, appointment-setting, relationship marketing programs, response tracking and analysis, and sales center consulting.

Jeff’s responsibilities as president of ProgramBusiness.com include overseeing the optimization of the online portal to enhance the already widely successful virtual wholesaler/MGA/S&L Broker Storefronts for maximum lead generation and conversion.

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Annie George

Annie George has more than two decades of experience in marketing communications, with an emphasis in insurance and financial services. She is the writer and editor of ProgramBusiness.com’s Daily NewsFlash, an on-line publication featuring the latest news, market trends, and legislation on the Property/Casualty, Life/Health and Financial Services industries. Annie also writes Insurance Unplugged, ProgramBusiness’ bi-weekly e-newsletter, which features interviews with industry experts and consultants, carriers, wholesalers, MGAs/MGUs, Program Administrators, and vendors. She also is the project manager for Agency Tsunami, working with graphic designers, developers and copywriters to create a digital presence for clients. Annie writes monthly blogs and website copy for several of Neilson Marketing’s agency and wholesale clients. She received her Bachelor of Arts degree in English and Journalism from State University of New York, Oneonta. In 2010, she received several Certificates from the University of San Francisco for Advanced Professional Internet Marketing, Social Media and Search Engine Optimization.

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Paul Neilson

Paul Neilson joined Neilson Marketing Services in 2008 and is responsible for our sales department and its personnel and day-to-day operations. He oversees employee recruitment and training, coordinates sales operations with all other divisions at Neilson Marketing, and works with the Executive staff to develop and execute the company’s marketing strategies.

Paul has had an extensive career in the insurance industry, having worked in sales for a number of companies. Prior to joining Neilson Marketing, he worked at AMS Services Vertafore as the New Business Development Carrier Accounts Manager. He has also worked as National Director of Sales & Marketing for Quadrant Information, a developer of actuarial and point of sale Internet insurance software applications primarily marketed to insurance carriers. And he worked for both Survival Insurance and Arrowhead General Insurance Agency.

Howard LeeFrom traveling the country as a political organizer to working as an internet marketer for high 8-figure eCommerce company, Howard understands the intricacies of human interaction and tying his experiences into marketing for the insurance industry. When he’s not directing a fleet of 100+ websites, planning campaigns and updating marketing strategies; Howard enjoys exploring anything and everything around the Southern California area. When asked for a fun fact here’s what he had to say: “I’m actually YouTube famous”.