Larry Neilson

Let’s Plan a Website

The last time we talked about strategy and a clear understanding of what you want out of your insurance...

What’s Your Website Strategy

There are two reasons people come to the internet. They either want to solve a problem or be entertained....

Keywords

Keywords are what drives search results. Google, Bing and all of the other search engines are directories as well...

SEO and Social Media…Where do you start?

There is a lot of activity around Search Engine Optimization and Social Media Marketing, and I know how frustrating...

Afraid to Change; Why Brands Disappear

“Life is change. Growth is optional. Choose wisely”. William Somerset Maugham One of this month’s big news...

Nexsure Users Group

I am looking forward to speaking to the Nexsure Users Group in Anaheim CA in March.

Neilson...

Email Subject Lines Common Mistakes

Are you aware that you have the ability to enter approximately 255 characters in the subject line with no...

Cash Mobs

You’ve heard of Flash Mobs if not click on the anchor text to see AT&T commercial in order to...

Drip Marketing

Driving traffic to your website is the first step in a multi-step process. Once you drive the traffic and...

When is the worst month for insurance marketing?

I’ll give you a hint: It’s the month when most of us are searching the most! Perhaps you’ve heard...

Email and Social Media Traffic = Leads

The big search engines continue to change their algorithms to include more social media indicators like reviews and comments. ...