CEO - Neilson Marketing Services and ProgramBusiness.com
With nearly 30 years in the insurance industry under his belt, Larry Neilson has helped this sector evolve in sales and marketing, and data development, management and implementation. As CEO and co-founder of Neilson Marketing Services (formerly NMSDATA) and ProgramBusiness.com, Larry has taken the areas of Property/Casualty outbound telemarketing, market research, data mining, and on-line insurance coverage searches and program accessibility to new levels. Headquartered in Laguna Hills, California, Neilson Marketing Services provides insurance b2b data and call center services. ProgramBusiness.com capitalizes on the database strengths of Neilson Marketing Services and is the premier choice of retail agents when it comes to accessing the specialty market.
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Jeff Neilson, President, Neilson Marketing Services and ProgramBusiness.com
Co-founder of Neilson Marketing Services (formerly NMSDATA) and ProgramBusiness.com, Jeff has more than 25 years of experience in the insurance industry putting his expertise to work for P/C agencies, MGAs/MGUs, Wholesalers, S&L Brokers, and Program Administrators nationwide. With Neilson Marketing, he has implemented the gold standard in insurance telemarketing for more than 5,000+ agencies, brokerages, and companies across North America with customized, targeted lists, qualified leads, appointment-setting, relationship marketing programs, response tracking and analysis, and sales center consulting.
Jeff’s responsibilities as president of ProgramBusiness.com include overseeing the optimization of the online portal to enhance the already widely successful virtual wholesaler/MGA/S&L Broker Storefronts for maximum lead generation and conversion.
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Mike Neilson, Vice President/Operations, Neilson Marketing Services and ProgramBusiness.com
Vice President of Operations of Neilson Marketing Services and ProgramBusiness.com, Mike is responsible for overseeing the insurance telemarketing and email marketing operations, product management and development, as well as database management. He has been instrumental in managing the implementation of the new Neilson Marketing and ProgramBusiness.com’s websites as well as a number of new product launches, including Insurance Internet Marketing and E-mail Append. Mike graduated Cum Laude from the University of San Diego with a BA in Theology & Religious Studies and Philosophy and holds a Certificate from Chapman University in Coaching Skills for Business Leaders.
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Steven Jacobs, SEO Specialist, Neilson Marketing Services
In his new role as SEO Specialist at Neilson Marketing Services, Steven is looking forward to skyrocketing the full potential of the firm and their clients. Prior to joining Neilson Marketing, Steven worked with NVISION Laser Eye Centers by developing the Internet Marketing strategy as they were going through a rebranding period. He helped boost their online presence to become one of the most well-known LASIK centers in America. He’s looking forward to bringing what he accomplished for the Laser Vision Correction industry to the insurance industry.
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Writer/Editor, ProgramBusiness.com
Annie George has more than two decades of experience in marketing communications, with an emphasis in insurance and financial services. She is the writer and editor of ProgramBusiness.com’s Daily NewsFlash, an on-line publication featuring the latest news, market trends, and legislation on the Property/Casualty, Life/Health and Financial Services industries. Annie also writes Insurance Unplugged, ProgramBusiness’ bi-weekly e-newsletter, which features interviews with industry experts and consultants, carriers, wholesalers, MGAs/MGUs, Program Administrators, and vendors.
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