Is SEO enough

by Larry Neilson 16. July 2010 21:51

SEO is a hot topic in insurance circles right now. There is a lot of discussion about insurance agency websites and competing with insurance carriers, direct writers and insurance lead aggregators. It seems like I get at least an email per day from a firm promising to increase my ranking in natural search results.

Aside from the basic website structure and key placement of words and phrases in URLs and headers, there are only a couple of ways to increase your organic search ranking. You can buy links, or create content. Buying links is definitely the quick solution. Once you are connected to a “Link Farm” you can instantly improve your ranking in organic search results. However this is not without risk because if the search engine determines your back links are not relevant you could blacklisted as a link spammer which will hurt your site’s and your reputation and take quite awhile to undo. Not to mention losing any ranking advantage you previously enjoyed.

A better, more long-lasting, and compliant method is to provide content. Google, Bing, and Yahoo all LOVE content. That’s because the search engines are more concerned with our experience as consumers than as advertisers. Delivering high quality, relevant search results is paramount to their success. By writing articles and submitting them to article directories, blogs, and social networking sites, and then linking them back to your website, you increase the number of links back to your site and your organic search results, but you also increase the likelihood that you will come up in more than one spot on the search results page which will exponentially increase the chances that one of your results will be clicked. If you have any SEO tips you want share, or if you disagree with any of my comments please post. I’d love to hear from you.

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7/17/2010 8:13:32 AM #

Jeff Neilson


Larry you're right and you might think that after a solid decade of search market domination, Google can relax.   After all, it holds a dominating 65% market share and is still the only company whose name is synonymous with the verb search.  For years, the Silicon Valley giant has used its mystifying, seemingly capacity to know everything using their infinite algorithm to, , “organize the world’s information.” But over the past five years, a slew of companies have challenged Google’s central premise such as Bing and Yahoo: that a single search engine, through technological accomplishments and constant refinement, can satisfy any query. Facebook launched an early attack with its suggestion that some people would rather get information from friends than from an secretive formula. Twitter’s ability to parse its constant stream of updates introduced the concept of real-time search, a way of tapping into the latest chatter and conversation as it develops. Yelp helps people find and rate restaurants, dry cleaners, insurance and babysitters by crowd sourcing the ratings. None of these upstarts individually presents much of a threat to each other, but together from a user perspective they can all play a role in the future of search — one that isn’t dominated by a single engine, but rather incorporates an array of services that complement each other.  Google does a great job of searching the public Web.  Many agencies think the algorithm is little more than an engine, but wait until they learn the power of SEO and incorporating blogs, articles, web site content, video and to see what can really be done.  Here's three tips I learned and can share.
1. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.
2. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.
3. If content is king, then links are queen. Build a network of quality back links using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don’t want the link. Make sure you site is linked to relevant content within the same industry.

Jeff Neilson United States | Reply

1/12/2011 1:48:07 AM #

freelance jobs

I know that SEO is one of the most effective strategy when it comes in promoting websites  but I think it is enough in order to get you into success.. You should also do other strategy such as PPC, email marketing and Social media optimization.

freelance jobs United States | Reply

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