If your agency is just thinking about initiating a social media marketing program here is some important information. It’s gone from a complimentary way to build authority to a primary path to the first page of the Search Engine Result Page. According to Jason DeMers at SEOMoz there are five items that have a direct impact on organic search results…
- Number of people that like your brand on Facebook
- Number of Facebook shares
- Number of Twitter followers
- Number of tweets mentioning your brand name or including a link to your website
- Number of people that “have you in their circles” (Google+)
The importance of social media related to organic search has come a long way over the last few years continues to develop. There is no real consistent empirical data but there is significant antidotal proof that social media increases contributes to brand identification and conversion rates. Click here to learn more about the how and why of social media marketing.
The biggest barrier to blogging and social media is the time and effort involved in creating and distributing quality, relevant content. How are you suppose to sell insurance, write 10-20 blogs per month, and post to four or five social media sites? Read this blog to gain a better understanding of how and why and then let me know if you want someone to do it for you. We have had a great deal of success in creating a buzz across social media for our clients. And we could do the same for you. Click here to learn about our blogging and content marketing services for the insurance industry.