Larry Neilson

Insurance Marketing Insights

With more than 35 years in the Property/Casualty insurance industry under his belt, Larry Neilson founded Neilson Marketing Services in 1988, setting the standard in P/C outbound...

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Driving Traffic: Unleashing Your Content Strategy

The term content strategy became a part of the marketing lexicon in 2009. While the term had been used...

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Surviving the Post-Mobilegeddon World

Quick Note: Mobilegeddon is a name given by web developers to Google’s algorithm update back in April 2015. This...

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Proven Subject Copy for Email Marketing

The most challenging part of email marketing is writing subject lines that intrigue people to want to open your...

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Insurance Content: 5 Reasons People will Read Your Content

So, content marketing is the new catch-all buzz word for link building, social media posting and blogging. There really...

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How to Use Short URLs

Short URLs, or domain alternatives, are useful for posting to social media sites. I use them all the time....

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7 Things You should know about Insurance Internet Marketing

1. Keywords: I know you’ve heard all of this before but you should know the importance of keywords to...

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6 Tips to Avoid Penalties to your Website

Just when we thought it was safe…
Google has come up with new penalty criterion. Here are 6 quick...

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[Infographic] Time Spent on Facebook, Twitter and Pinterest

As you may know, Americans spend a lot of time online, but what you may not realize is the...

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What to do When you Lose Your iPhone

Several months ago a friend of mine told me a story about leaving his phone on a table at...

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Seven Insurance Marketing Musts

1. Social Media Social Media platforms provide exponential reach and, over time, can provide huge payback. People you...

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