Larry Neilson

Insurance Marketing Insights

With more than 35 years in the Property/Casualty insurance industry under his belt, Larry Neilson founded Neilson Marketing Services in 1988, setting the standard in P/C outbound...

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Insurance Category Tops List As Google’s Most Expensive Keywords

Any search term with the word insurance in it is potentially tough in terms of SEO. Just Google “Insurance...

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How we lost our AAA rating

This was sent to me in an email. This is a simple explanation for a complicated problem but it...

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Are You Ready for Gen Y

Tomorrow’s decision makers (5-10 years from now) will do everything they can on-line and I would argue that today’s...

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Selling Commercial Insurance On-line

We are witnessing a paradigm shift the likes of which the insurance industry has never seen. So far in...

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Optimize The Pages!

Over the last year many new insurance agency websites have materialized, which means agents are paying attention to technology...

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How’s Your Customer Service?

Most companies think they do a pretty good job when it comes to servicing customers, especially when it’s the...

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Want to know who invented the @ sign

Ray Tomlinson Invented the inter-system email and for adding the @ symbol in 1971. He came up with...

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Internet Marketing…Not for Commercial Lines?

Internet Marketing has been a leap of faith for many of us. There is no question that the world...

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Contiguous Marketing

I was speaking to an insurance wholesaler in Southern California today who said he wanted to create a new...

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Marketing Paradigm Shift

The Internet has caused a paradigm shift in the way we market and more importantly that way we manage...

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