Co-founder of Neilson Marketing Services (formerly NMSDATA) and ProgramBusiness.com, Jeff has more than 25 years of experience in the insurance industry putting his expertise to work for P/C agencies, MGAs/MGUs, Wholesalers, S&L Brokers, and Program Administrators nationwide. With Neilson Marketing, he has implemented the gold standard in insurance telemarketing for more than 5,000+ agencies, brokerages, and companies across North America with customized, targeted lists, qualified leads, appointment-setting, relationship marketing programs, response tracking and analysis, and sales center consulting.
Jeff’s responsibilities as president of ProgramBusiness.com include overseeing the optimization of the online portal to enhance the already widely successful virtual wholesaler/MGA/S&L Broker Storefronts for maximum lead generation and conversion.
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