Larry Neilson

Insurance Marketing Insights

With more than 35 years in the Property/Casualty insurance industry under his belt, Larry Neilson founded Neilson Marketing Services in 1988, setting the standard in P/C outbound...

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Effective Insurance Email Marketing

Effective Insurance Email Marketing
Have you heard that nobody reads marketing emails anymore, or that Google’s new segmented tabs...

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Is BIGGER better for insurance email marketing?

A recent research study done by Marketing Sherpa claimed that 44% of B2B email lists have fewer than 5,000...

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Email Subject Lines Common Mistakes

Are you aware that you have the ability to enter approximately 255 characters in the subject line with no...

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