Larry Neilson

Insurance Marketing Insights

With more than 35 years in the Property/Casualty insurance industry under his belt, Larry Neilson founded Neilson Marketing Services in 1988, setting the standard in P/C outbound...

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How Insurance Agents Can Win in a Soft Market – Part 2

As we mentioned in part 1 of this post, telemarketing is a sales strategy being used by the most...

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How Insurance Agents Can Win in a Soft Market – Part 1

As many veterans of the insurance industry know, a soft market can lead to swift declines in prices as...

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Best Examples of Insurance Marketing Websites

An essential part of your insurance agency’s marketing efforts hinges on your ability to launch and maintain an attractive...

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How is Insurance Marketing Evolving?

A growing challenge for insurance agencies today is how to improve the customer’s experience, starting with the first time...

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How Social Media Marketing Can Work For Your Agency

In a study done last year, it was found that one in three people admitted that they prefer social...

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Proven Subject Copy for Email Marketing

The most challenging part of email marketing is writing subject lines that intrigue people to want to open your...

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Effective Insurance Email Marketing

Effective Insurance Email Marketing
Have you heard that nobody reads marketing emails anymore, or that Google’s new segmented tabs...

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Is BIGGER better for insurance email marketing?

A recent research study done by Marketing Sherpa claimed that 44% of B2B email lists have fewer than 5,000...

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Keywords

Keywords are what drives search results. Google, Bing and all of the other search engines are directories as well...

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Does Your Organization Have a Vice President of Go?

Yep, that’s right. A VP of Go. We have lots of VPs of No, but very few who say...

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