There is on-page content, the content that fills the pages of your website and there is off-page content, the content that fills your blog, press releases and articles that are submitted to other websites and blogs.
First let’s talk about on-page content.
Just a few years ago, search engines could be fooled into believing your site was useful as long as you regularly published keyword-rich content. Now, more sophisticated algorithms and the rise of social media mean the web is a far more demanding place.Original content is one of the keys to good search engine results and skimping on the quality can cause a number of issues that can have negative affects on your entire internet marketing strategy.
Make sure the copy for your web pages are professionally written by someone who understands your business, your keyword strategy, and SEO. Strategic placement of keywords on page copy is critical. Sacrificing grammar for keyword placement is a bad idea. Remember, your copy has to convince the reader to take the next indicated action. Google likes original content and they could very well penalize you for scraped, auto-generated, or thin content. Making the investment in marketing oriented, high quality, original content will pay dividends in increased reputation and ranking of your website.
Off-page or external content.
Write articles about the keywords for which you are trying to optimize your site. Provide relevant, interesting and informative content and people will be more likely to read and share it which will increase your reputation as an expert in your field. Make sure to create anchor text (anchor text is the clickable text in a hyperlink) for the keywords strategically placed in your press releases and articles and then submit them to article sites and public relations sites.
Write a blog. You are an expert in your field so share your expertise. It’s taken me 30 minutes to write this blog and as you can tell by looking at the frequency of my posts I fall well short of the once a week recommendation I am making to you. But, hey you have to keep trying. Blogs provide a plethora of positives for your site. They build your reputation as an expert in your field, provide fresh content for your site (Google indexes your site more frequently if there are constant content updates) and they create more links via the anchor text you place in the blog articles. Keep your articles and your blogs at around 300-500 words. I’m at around 422 words now so I can quit.