Symptoms of a Bad Website

Building a website is similar to constructing a building.  Much like how architects work with construction developers to build spaces, graphic designers work with coders to build websites.  From blueprint to a final product, each element requires an attention to nuance that can greatly impact not only the aesthetic of a space but its very structure. The sensibility of a website is similar to that of an architectural piece. A visionary graphic designer works with a web developer to create a user experience that is beautiful, sustainable, and intuitive. Unlike a building, a website can be automated to engage prospects 24 hours a day, 7 days a week, 365 days a year.

However, you might not be convinced that you need a website or that it needs an upgrade. When you hear keywords like responsive design or intuitive interface, you might be left to wonder: Do I really need a new website?

The Symptoms of a Bad Website

You might need a new website if:

  1. You miss prospective leads because of your website’s user experience.
  2. Your business model has changed and the website does not embody that change.
  3. Users of your site can’t view your work on the website or are trying to find information.
  4. Your website is not responsive and still using Flash, chances are it is outdated.
  5. Your website has a poor content management system.
  6. Your website loads slowly and images are not adapting to the proper screen size.

Website Revamping: Upgrading Your Technical and Aesthetic Build

Your new website should fulfill the following requirements for today’s technical standards:

  1. Responsive design. Your website must be optimized for smart or desktop devices.
  2. Content management system (CMS). Use a CMS tool that enables you or someone in your agency to manage website content.
  3. Avoid Plugin Installations. Don’t use proprietary tools that require plugin installations to view your website. (For example, Flash.)
  4. Search engine optimization (SEO). Make sure your website is SEO compliant. This usually takes time and precision depending on your business’ objectives.

(A way to expedite the search engine ranking process is by hiring an SEO specialist.  Make sure the company you’ve selected to work on your website has a proven record in responding to client’s needs.)

Assessing the Scope of Work

To assess the scope of work ahead and the intent of your website, ask yourself these following questions:

  1. What are my business goals?
  2. Can I identify the issues with my website, both aesthetically and technically?
  3. Who is making the decisions on the design and technical build?
  4. What are my brand values?
  5. Do I have login information to the existing website?  (Website hosting, domain registrar and content management system.)
  6. What digital assets or copy do I have that showcases my agency?



Agency Tsunami has over 20 years of experience building, managing and delivering quality marketing media and excellent customer care. We offer a fully integrated marketing strategy customized for you that incorporates an effective online user experience designed to convert leads and position you ahead of the competition. We implement robust and ethical SEO practices to drive relevant traffic and leverage the way businesses and consumers communicate with one another.