Publishing content to your blog and website is still very powerful in 2013. The first blog was dated back to 1983 and over the past 30 years, blogging has became more and more essential for your business. Publishing content onto your blog is essentially putting a human face onto your brand. Here are 5 Reasons Why Blogging Is Still Important in 2013 for your Insurance Agency.
Blogging Builds Your Brand as an Expert
Does your Insurance Agency Blog? Blogging is one of the best ways to command attention to your business. By focusing on well-written topics pertaining to your Insurance Agency, the consumer is more inclined to trust you as an expert in your particular field.
Blogging Buids Trust
People are often skeptical about going with a new business, but if you’re consistently blogging with true and helpful content, this will help bridge the gap of trust with potential customers.
Blogging Lets You Share News about your Insurance Agency
Blogging is still one of the best ways to share what’s new with your office or even what events and charities you’ve been donating your time or money to.
Blogging Increases Organic Search Traffic
The more content on your website, the more likely search engines will crawl that information and started generating visitors from it. It is reported that people who blog more often, will receive close to 7 times more traffic than those who do not.
Blogging Is a Proven Business Model
Even in 2013, Blogging is still a proven business model to not only generate traffic, but overall to bridge the gap of trust with your potential customer.