Larry Neilson

Insurance Marketing Insights

With more than 35 years in the Property/Casualty insurance industry under his belt, Larry Neilson founded Neilson Marketing Services in 1988, setting the standard in P/C outbound...

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How’s Your Customer Service?

Most companies think they do a pretty good job when it comes to servicing customers, especially when it’s the...

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Making It Real When Blogging

In this week’s issue of ProgramBusiness.com’s Insurance Unplugged, we provided some tips on making your business blog relevant, authentic,...

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Does Your Organization Have a Vice President of Go?

Yep, that’s right. A VP of Go. We have lots of VPs of No, but very few who say...

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Who’s Blogging, Tweeting About the Weather? (It’s A Hot Topic!)

Looking at footage online and on TV and seeing how practically the entire country (excluding the West Coast and...

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Where Do You Get Your News?

This morning I read an article from e-Marketer on where people go to get their news. Basically, it said...

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It’s All About the Data…and Using It

The other day I interviewed Karen Furtado of Strategy Meets Action (SMA) on the Top Ten Imperatives for Insurers...

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