Larry Neilson

Insurance Marketing Insights

With more than 35 years in the Property/Casualty insurance industry under his belt, Larry Neilson founded Neilson Marketing Services in 1988, setting the standard in P/C outbound...

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The Importance of an Effective Insurance Website – Part 1

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By Larry Neilson, CEO, Neilson Marketing Services

There are, on many occasions, insurance clients we hear from that feel their existing website is doing great, and that building and maintaining a new site is unimportant. We also have those clients...

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Neilson Marketing Services Becomes Exclusive Distributor for CADR+

Neilson Marketing Services Becomes Exclusive Distributor for CADR+
Consult a Doctor Plus (CADR+) is a Teledoc product that utilizes...

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Best Examples of Insurance Marketing Websites

An essential part of your insurance agency’s marketing efforts hinges on your ability to launch and maintain an attractive...

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How is Insurance Marketing Evolving?

A growing challenge for insurance agencies today is how to improve the customer’s experience, starting with the first time...

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How Social Media Marketing Can Work For Your Agency

In a study done last year, it was found that one in three people admitted that they prefer social...

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Proven Subject Copy for Email Marketing

The most challenging part of email marketing is writing subject lines that intrigue people to want to open your...

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Effective Insurance Email Marketing

Effective Insurance Email Marketing
Have you heard that nobody reads marketing emails anymore, or that Google’s new segmented tabs...

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How Do Smart Phones and Tablets Apply To Your Business?

If you think for a minute that smart phones and tablets don’t apply to your business;
I read an...

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How can a WordPress Site BOOST Brand Awareness

Building your brand awareness is by far one of the most crucial goals as an agency owner. Without a...

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Facebook Allows You To Embed Posts Anywhere On The Web

Facebook has announced that they are following the path laid out by Instagram, Twitter and many others by allowing...

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Don’t Forget To Export Your Google Reader Data Today

Google Reader had been one of my favorite online websites/programs for the past 2 years. It was a website...

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Is BIGGER better for insurance email marketing?

A recent research study done by Marketing Sherpa claimed that 44% of B2B email lists have fewer than 5,000...

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