Larry Neilson

Anatomy of a Strong Marketing Blog Post

When it comes to blogging and content generation, everyone has their own technique. However, there are a few things...

Your Insurance Website Isn’t Ready for 2015’s Trends

I’ll cut to the chase: Your audience is changing, regulations are shifting in weird ways, and markets are softening. The...

5 Ways to Generate Exceptional Meta Descriptions

It’s a well-accepted fact that meta descriptions, or rather the short paragraphs that web users see in their Google...

Insurance Marketing: Optimizing Your CTA

Think of all the times you signed up for something online. Maybe it was an email newsletter or online...

Local SEO for Insurance Agents: An Introduction

The way people have searched has evolved. From the original concept of the internet in 1962, this “Galactic Network”...

The Top 3 Reasons to Utilize Insurance Drip Marketing

One of the greatest advancements in advertising and marketing in recent decades has been the automation of business practices....

In the World of Insurance Marketing, Words Matter

The internet is full of content; written, visual, auditory, there is almost nothing a user cannot find by typing...

The Importance of an Effective Insurance Marketing Website – Part 2

By Larry Neilson, CEO, Neilson Marketing Services

As I stated in part 1 of this blog post, there are a...

The Importance of an Effective Insurance Website – Part 1

By Larry Neilson, CEO, Neilson Marketing Services

There are, on many occasions, insurance clients we hear from that feel their...

How Insurance Agents Can Win in a Soft Market – Part 2

As we mentioned in part 1 of this post, telemarketing is a sales strategy being used by the most...

How Insurance Agents Can Win in a Soft Market – Part 1

As many veterans of the insurance industry know, a soft market can lead to swift declines in prices as...