Nexsure Users Group

I am looking forward to speaking to the Nexsure Users Group in Anaheim CA in March.

Neilson Marketing Services’ CEO to Speak at XDimensional User Group

CEO Larry Neilson is speaking at the Nexsure User Group on how insurance agents can capitalize on the paradigm shift taking place in insurance marketing, including using SEO, Internet Marketing, and Social Media Marketing, to capture leads and close sales.

Laguna Hills, CA, January 9, 2012 – Larry Neilson, CEO of insurance marketing firm Neilson Marketing Services, will be speaking at the upcoming Nexsure User Group at the Doubletree by Hilton on March 7-9, 2012 in Anaheim, California. Mr. Neilson will be speaking Wednesday, March 7th, on how technology is shifting the way insurance is being marketed and purchased, enabling consumers – both personal lines and business – to search for and select insurance agencies and coverage solutions on-line.

“We’ve seen in the last few years a paradigm shift in the way personal lines insurance is marketed and sold,” said Mr. Neilson. “Eighty-five percent of consumers search on-line before making a decision as to which agent or direct writer to go with. It’s critical that independent insurance agencies capitalize on what’s taking place so that they don’t lose additional market share to folks like GEICO and Allstate (E-surance). What’s more, there are companies employing Internet marketing strategies for commercial lines, particularly for smaller accounts – using search engine optimization and social media to capture leads and provide preliminary quotes. Even larger commercial prospects are finding their way to progressive agencies using SEO, social media marketing, and other technology.

Mr. Neilson and his company, Neilson Marketing Services, have been at the forefront of insurance marketing for 24 years. They set the gold standard and Best Practices in insurance telemarketing and database marketing, delivering growth-building and profit-making results to many of the industry’s top independent agencies, brokerages, and carriers in the country. In 2010,