Larry Neilson

Insurance Marketing Insights

With more than 35 years in the Property/Casualty insurance industry under his belt, Larry Neilson founded Neilson Marketing Services in 1988, setting the standard in P/C outbound...

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Technology: Customer Service & Attention Getter

Want to get some attention for your business and offer superior customer service? Simple: work 24 hours a day,...

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LinkedIn for Insurance Business

Some people think that LinkedIn is not all that helpful, but that’s because they post their resume and then...

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Social Media is a Game Changer

According to a recent BtoB Magazine survey, 78.5 percent of business marketers plan to significantly increase their online marketing...

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What’s a microsite?

I mentioned in an earlier blog that your website is the centerpiece of your internet marketing strategy. Once your...

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Where Do You Get Your News?

This morning I read an article from e-Marketer on where people go to get their news. Basically, it said...

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Build a More Powerful Presentation

I was a national speaker for about 2 years while I actively marketed my own business, speaking on on...

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It’s All About the Data…and Using It

The other day I interviewed Karen Furtado of Strategy Meets Action (SMA) on the Top Ten Imperatives for Insurers...

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