What is it? Google Goggles allows you to search for pictures. Say your walking down the street and you see an ad for new car and you want to know more. If the ad is Goggle enabled and you take a picture of it with your Android, or iPhone Google will return search results with complete information about that particular car. How much it costs, where you can buy one etc. You can actually take a picture of a book, or a bottle of wine, art, logos et, al. The marketing possibilities are almost endless! If you are a producer and you are out and about and want to know about a prospect all you have to do is take a picture of a sign with a logo and presto you have all of the information you need to make a cold call.
Here is one more reason why a solid insurance internet strategy that combines search engine optimization with search engine marketing and social media is absolutely critical to your long-term growth. Don’t be fooled into thinking that search doesn’t apply to you until you actually do the research to see who is actually typing in search terms that are relevant to the products and services you sell. Share your strategy with us.