Larry Neilson

Insurance Marketing Insights

With more than 35 years in the Property/Casualty insurance industry under his belt, Larry Neilson founded Neilson Marketing Services in 1988, setting the standard in P/C outbound...

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Afraid to Change; Why Brands Disappear

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“Life is change. Growth is optional. Choose wisely”. William Somerset Maugham One of this month’s big news stories was about Kodak seeking Chapter 11 protection. I read the headline and thought “just another company that failed to...

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Correcting Complacency

When the economy is good, we all tend to be great sales people. Sales come pretty easy, at least...

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Google says “Not Provided”

That is the new term in Google Analytics for logged-in Google user’s search results. If you have implemented an...

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Local Search

Here is a great article on local search from the Daily SEO Blog. http://tiny.cc/ysyjy  This is a must-read article...

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7 ways to insure your subject line

 
I come across hundreds of eblasts every week, many of who are from our clients at http://programbusiness.com. One...

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Generating Leads

I recently commented on a question a newer producer asked on LinkedIn about how to succeed in the insurance...

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What’s Changing? How Fast?

People have been discussing change ever since I can remember. You have to change. The only constant is change,...

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Insurance Category Tops List As Google’s Most Expensive Keywords

Any search term with the word insurance in it is potentially tough in terms of SEO. Just Google “Insurance...

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How we lost our AAA rating

This was sent to me in an email. This is a simple explanation for a complicated problem but it...

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Optimizing Your Eblast

According to the 2009 Marketing Sherpa Email Benchmark Guide, 76% of consumers first view their email in the preview...

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Are You Ready for Gen Y

Tomorrow’s decision makers (5-10 years from now) will do everything they can on-line and I would argue that today’s...

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Reports Show Facebook Slowing – What Does That Mean For Agencies?

In July of this year we saw Facebook climb to over 500 million mark, and is estimated to reach...

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