Larry Neilson

Insurance Marketing Insights

With more than 35 years in the Property/Casualty insurance industry under his belt, Larry Neilson founded Neilson Marketing Services in 1988, setting the standard in P/C outbound...

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7 ways to insure your subject line

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I come across hundreds of eblasts every week, many of who are from our clients at http://programbusiness.com. One of the services we offer is email marketing for the insurance industry. I look at CTRs (Click Through Rate) for...

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Selling Commercial Insurance On-line

We are witnessing a paradigm shift the likes of which the insurance industry has never seen. So far in...

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Optimize The Pages!

Over the last year many new insurance agency websites have materialized, which means agents are paying attention to technology...

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How’s Your Customer Service?

Most companies think they do a pretty good job when it comes to servicing customers, especially when it’s the...

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Want to know who invented the @ sign

Ray Tomlinson Invented the inter-system email and for adding the @ symbol in 1971. He came up with...

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Internet Marketing…Not for Commercial Lines?

Internet Marketing has been a leap of faith for many of us. There is no question that the world...

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Contiguous Marketing

I was speaking to an insurance wholesaler in Southern California today who said he wanted to create a new...

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Marketing Paradigm Shift

The Internet has caused a paradigm shift in the way we market and more importantly that way we manage...

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Whats Panda got to with it?

Did anyone read the article “Ranking in Google Now That Panda Has Gone Global” by Chris Crum of webpronews?...

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Making It Real When Blogging

In this week’s issue of ProgramBusiness.com’s Insurance Unplugged, we provided some tips on making your business blog relevant, authentic,...

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There’s more to SEO than your Website

I see more and more agencies building new websites lately. Some of them are right on the money in...

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Exact Match Domains

Whenever I have chosen a domain name for one of my websites I have always pursued it from a...

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