Larry Neilson

Insurance Marketing Insights

With more than 35 years in the Property/Casualty insurance industry under his belt, Larry Neilson founded Neilson Marketing Services in 1988, setting the standard in P/C outbound...

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How Important is Web Design

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Our newest employee and resident SEO and social media guru, Rachel Pradhan called this to my attention. There’s a new feature in Google that makes it even more important to have a well designed website: the instant preview function....

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Email Metrics

I read an interesting article on email metrics that I wanted to share with you. Standardized metrics are almost...

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How significant is the inquiry into Google’s search?

According to the Associated Press, Texas Attorney General Gregg Abbott has opened an investigation into Google’s search methods; this...

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Real-Time search makes social media very relevant

Just last week I was mentioning that social networking had a long way to go to catch email marketing....

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Does email still work?

A recent report by Econsultancy indicates social networks have a long way to go before they catch email in...

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How much does social media matter

B to B Magazine and Business.com recently conducted a survey of 464 b-to-b marketers to determine how they are...

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Missing for awhile

I was out of town on vacation for a week at my son’s wedding. Back in the office today...

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Check out our NEW web site

About six weeks ago I told you we were changing our name and launching a new web site. Well...

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Are we selling a commodity

I hear about fear of insurance being perceived as a commodity. There is an on-going challenge to differentiating yourself...

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Back to Fundamentals

Internet Marketing is new and exciting to many of us in the insurance business. There seems to be a...

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Is Hunkering Down an Effective Strategy?

I hear a lot of agency principals talking about hunkering down, waiting for the storm to pass, coming out...

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How often should you update your blog

Lately, I’ve been speaking to a lot of insurance professionals about blogs, search engine optimization, search engine marketing, and...

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