Larry Neilson

Insurance Marketing Insights

With more than 35 years in the Property/Casualty insurance industry under his belt, Larry Neilson founded Neilson Marketing Services in 1988, setting the standard in P/C outbound...

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Google and the Free Market

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In 2002 Google Product search encroached on Amazon, Ebay Shopzilla, and The Find. Then, in 2005 Google Maps encroached upon MapQuest and in 2006 Google Finance was released as competition to Yahoo Finance, MSN Money, and AOL Money. In...

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Does Google Have ANY Formidable Competition?

The quick answer is not yet. It looks like there are continuing strategic efforts on the part of Microsoft,...

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Trends matter!

What’s going to happen in the next ten years as today’s 20-30 year olds become middle and senior management...

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Local Search is Becoming Increasingly Important

In talking to many agency owners everyday about their digital marketing needs the subject of local search continually leads...

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Could Search Determine the Fate of Your Firm?

Many of you are now starting to realize the importance of search marketing and social media as part of...

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Social Media…Really?

It seems like social media is the boogie man of technological advancement to many insurance professionals. I talk to...

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More changes in Search

There are rumblings about a private equity deal that could result in a reverse merger between AOL, which white...

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Who needs Blogging when you have Twitter

Social networking is quickly becoming an insurance  marketing staple but did you know that only 23% of all tweets...

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What does Google Instant mean to Insurance Marketing

Google Instant kind of caught me by surprise. My first reaction/question was; How will this affect insurance marketing SEO...

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Total account selling

We haven’t done personal lines marketing in some time. Primarily because most of our clients are insurance agencies and...

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It’s not just page rank

How important is page rank relative to your overall internet marketing strategy? Your page rank is the result of...

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Can you really insure a burning building?

A long time ago a friend of mine told me you could insure a burning building if you could...

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