Larry Neilson

It’s All About the Data…and Using It

The other day I interviewed Karen Furtado of Strategy Meets Action (SMA) on the Top Ten Imperatives for Insurers...

FTC Do-Not-Track and Insurance Underwriting

I read recently where life insurance companies are testing data-based underwriting to replace the traditional nurse visits, EKGs, blood...

Twellow to Find You

Twellow isn’t new – it’s been around well over a year – but many insurance companies and agents are...

More than Home, Sweet, Home

In optimization, the Home Page was the ‘sweet’ landing page for a long time – but that’s changed in...

Exact(ly) the Way to Start Keyword Research

If you’re just starting with optimizing your website, the first step is selecting proper keywords. However, there is one...

Have you seen Google Instant Preview?

If you have been putting off redesigning your site, it might be time to reevaluate priorities. Just for clarification,...

Google Hotpot

Google.com/Hotpot is a new, fully integrated recommendation engine. Integrated? Well, because it’s Google, it can:

Remember your searches: if you...

Does @facebook.com Really Matter?

Facebook just announced Facebook messages which combines email SMS, and chat in a single format. In addition to the...

Google Goggles

What is it? Google Goggles allows you to search for pictures. Say your walking down the street and you...

How Important is Web Design

Our newest employee and resident SEO and social media guru, Rachel Pradhan called this to my attention. There’s a...

Is the Soft Market “The Market”?

I spoke to an agent in Chicago this morning who commented he thought market cycles were a thing of...