Larry Neilson

Insurance Marketing Insights

With more than 35 years in the Property/Casualty insurance industry under his belt, Larry Neilson founded Neilson Marketing Services in 1988, setting the standard in P/C outbound...

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The Importance of an Effective Insurance Marketing Website – Part 2

By Larry Neilson, CEO, Neilson Marketing Services

As I stated in part 1 of this blog post, there are a...

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The Importance of an Effective Insurance Website – Part 1

By Larry Neilson, CEO, Neilson Marketing Services

There are, on many occasions, insurance clients we hear from that feel their...

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How Insurance Agents Can Win in a Soft Market – Part 2

As we mentioned in part 1 of this post, telemarketing is a sales strategy being used by the most...

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How Insurance Agents Can Win in a Soft Market – Part 1

As many veterans of the insurance industry know, a soft market can lead to swift declines in prices as...

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Neilson Marketing Services Becomes Exclusive Distributor for CADR+

Neilson Marketing Services Becomes Exclusive Distributor for CADR+
Consult a Doctor Plus (CADR+) is a Teledoc product that utilizes...

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Best Examples of Insurance Marketing Websites

An essential part of your insurance agency’s marketing efforts hinges on your ability to launch and maintain an attractive...

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How is Insurance Marketing Evolving?

A growing challenge for insurance agencies today is how to improve the customer’s experience, starting with the first time...

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How Social Media Marketing Can Work For Your Agency

In a study done last year, it was found that one in three people admitted that they prefer social...

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Effective Insurance Email Marketing

Effective Insurance Email Marketing
Have you heard that nobody reads marketing emails anymore, or that Google’s new segmented tabs...

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Facebook Allows You To Embed Posts Anywhere On The Web

Facebook has announced that they are following the path laid out by Instagram, Twitter and many others by allowing...

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