Larry Neilson

Insurance Marketing Insights

With more than 35 years in the Property/Casualty insurance industry under his belt, Larry Neilson founded Neilson Marketing Services in 1988, setting the standard in P/C outbound...

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Trends matter!

What’s going to happen in the next ten years as today’s 20-30 year olds become middle and senior management...

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Local Search is Becoming Increasingly Important

In talking to many agency owners everyday about their digital marketing needs the subject of local search continually leads...

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Could Search Determine the Fate of Your Firm?

Many of you are now starting to realize the importance of search marketing and social media as part of...

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Social Media…Really?

It seems like social media is the boogie man of technological advancement to many insurance professionals. I talk to...

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More changes in Search

There are rumblings about a private equity deal that could result in a reverse merger between AOL, which white...

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Who needs Blogging when you have Twitter

Social networking is quickly becoming an insurance  marketing staple but did you know that only 23% of all tweets...

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What does Google Instant mean to Insurance Marketing

Google Instant kind of caught me by surprise. My first reaction/question was; How will this affect insurance marketing SEO...

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Total account selling

We haven’t done personal lines marketing in some time. Primarily because most of our clients are insurance agencies and...

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It’s not just page rank

How important is page rank relative to your overall internet marketing strategy? Your page rank is the result of...

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Can you really insure a burning building?

A long time ago a friend of mine told me you could insure a burning building if you could...

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